In this comic, we are trying out something new. After you read this comic, some of you might have further questions about the market research profession that you would like answered by someone who currently works in the industry.

For this, we have Utsav Mamoria aka @utsavmamoria, a Mudra Institute of Communications (MICA) alumnus who will be happy to answer your questions in the comments below. So please fire away! Address him by using the @ feature before his username.

Deepak Gopalakrishnan is a cartoonist from Mumbai. Catch all his cartoons and work here, and follow his tweets here.