IIM-I: International Conference on Globalisation and Emerging Economies held
The three days of conference included over 100 delegates who deliberated on the above issues through keynote addresses, panel discussions and parallel sessions. A variety of subjects ranging from Brand India to ecological implications of globalisation were discussed by speakers from across the world.
The first day kicked off with the inaugration ceremony presided over by Mr K Narayanan, president of Association of International Business, India chapter and Prof. Pavan Kumar Singh, Director of Indian Institute of Management, Indore. The day saw several papers including ones on financial globalization and its impact on international financial markets, environmental implications of facility locations, unorganized diamond industry in India and the effectiveness of comparative ads.
The plenary session on Day Two featured discussions by Dr Aparna Datt Sharma and Prof Sumit Kundu. As the Senior Director of the India Brand Equity Foundation, Dr Sharma has been spearheading the drive to build Brand India and she threw light on the journey over the last decade as India came into the big league. Prof Sumit Kundu from Florida International University spoke about Business Group Affiliations and the Internationalisation of Emerging Market Firms and used a mathematical model to explain the relation between ownership structure and the degree of internationalisation. The day also included a session on the use of technology in the era of globalisation and how Corporate India can gain from it.
The last day saw a variety of topics like corporate social responsibility and the challenges in globalisation. Other papers which were presented during the day included aAttitude of movie-watchers towards product placement in moviesa, aEmployee loyalty towards organizationa, aIndian Educationa, aSix Sigma in Exportinga and aThe Retail Industry: An India and International relationships comparisona.
The concluding session of the conference was chaired by Prof. Pavan Kumar Singh, director of Indian Institute of Management Indore and Mr. K Narayanan, president of Association of International Business, India chapter.
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