The objective of the visit is to give both groups of students, who come from different work and study environments, a chance to get to know each other informally. Secondly, this would be an opportunity to jointly work on a common case in the area of Strategy and learn from each other. Prof M.Akbar & Prof Nollen would facilitate a case discussion on ITC e-Choupal. ITCas Agri Business Division, one of Indiaas largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

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