According to the institute’s press release, the content of magazine will figure various macro and micro economic issues faced by contemporary managers. Apart from articles of experienced people in Indian and global economy, the magazine will also have inputs from the faculty of the institute and students. The institute is targeting not only corporate leaders as readers but people aspiring to become a manager. They also intend to reach out to various colleges through this magazine to provide an interactive platform for encouraging innovation in the field of management. The magazine will be a printed quarterly and distributed in all the cities.