The Marketing Cell of IIMC organized a day long workshop in collaboration with Nokia. The workshop, titled Beyond Voice, provided an opportunity to the students to be exposed to realities in the world of marketing and interact with the industry stalwarts.

The workshop gave industry insights into the problems faced by a FMCD company and the amount of effort and out of the box thinking it takes to create a brand like Nokia, the importance of advertising and brand building process, the finer nuances involved in the area of organized retail, the various challenges faced and the innovative strategies resorted to capitalize on the opportunities posed by growing organized retail market.

It was a very interactive session which also saw participation from other management colleges from Calcutta such as AIM, IIFT Kolkata and IISWBM to name a few. The enthusiasm level among the students was high as they utilized this one-of-the-few opportunities to have all their queries answered by the bigwigs of the industry directly.

The main speakers for the workshop were Mr Raghuvesh Swarup and Mr Manish Sabnis. Mr Raghuvesh Swarup, a post-graduate from the XLRI, Jamshedpur (1993 batch and currently the Head of Product Marketing for Nokia was in particular liked by many for his engaging presentation. Mr Manish Sabnis, a JBIMS alumnus (1993 batch) and the National Operator Accounts Manager shared his experiences in Organized Retail.

“Marketing is a function where consumer insights play a great role and such insights are acquired only from experience. This workshop was thus an opportunity for students to go beyond classrooms and get a feel of the real world challenges”, said Anupam Chaudhury, the President of Marketing Cell IIMC.

The workshop ended with a case presentation competition where the five teams from IIM Calcutta who were shortlisted initially on the basis of their analysis of a marketing case, especially designed for students of IIMC, came forth and presented their strategies before the Nokia panel and the audience. The best two teams walked away with the latest Nokia7500.