The event provided an unequalled opportunity for MBA aspirants to get a feel of some aspects of B-school life plus the chance to meet people from the industry, the faculty as well as management students before they even step in the portals of any top B-Schools of the country. The event was organized by IMPACT, a student committee at NITIE, committed to share their learning and experiences with MBA aspirants, in association with IMS Learning Resources with Pagalguy.com being the Online Media Partners.

The event designed to provide a complete business acumen check for the MBA aspirants was held in three stages:
a) A case study based on the re-branding strategies required for the cola companies after the pesticides imbroglio.
b) An all India aptitude test held across various IMS centers.
c) Presentations of the case by 10 finalist teams shortlisted on the basis of the previous stages.

The case covered the entire gamut of different functions of an organization was uniquely designed to give the aspirant a taste of the corporate world as well as the business insight needed to gain entry to a top BSchool.

The jury consisting of eminent persons like Dr S. Kamble (Professor, Marketing Management, NITIE), Mr Hemansu Thakkar (GM, West Zone, IMS) and Mr Jaimone (GM marketing Print House India) was overwhelmed with the astounding acumen of all the finalists and finally they chose Nitin Sethi and Sumant Wattas of Punjab Engineering College Chandigarh as the winners, Parth Seth of Sinhgad College, Pune as first runner up and Raghav Joshi and Rahul Mittal, of Delhi College of Engineering, Delhi as the second runners-up. A visibly impressed Dr S.D.Awale, Director NITIE addressed the gathering and gave away the prizes to the winners. The winners walked away with trophies, certificates and a Cheque of Rs 20,000 while the first and second runner-up received certificates and cheques of Rs 10,000 and Rs 5000 respectively.