Dear readers,

This quiz consists of questions from various Banking
entrance exams held during the last few years. Leave your answers/ responses in
the comments section below and soon we’ll let you know the correct answers!

1. The ultimate aim of marketing is to provide

(1) more business to the company

(2) more profit

(3) more staff

(4) more production

(5) more products

2. Selling process includes

(1) publicity

(2) lead generation

(3) cross country contacts

(4) product designing

(5) product redesigning

3. Study of marketing means

(1) study of economic, political, cultural and technical environment

(2) study of the company’s market potentials and competition

(3) study of current developing trends

(4) study of employee’s potential

(5) study of sales person’s potential

4. SWOT analysis means

(1) strengths, weaknesses, occupation and threats

(2) strengths, weaknesses, opportunities and threats

(3) sales, weaknesses, occupation and threat

(4) strengths, weaknesses, occupation and tests

(5) None of the above

5. The 4 Ps of marketing are

(1) primary marketing techniques

(2) person, place, product and promotion

(3) promoting authority

(4) purpose, place, passion and product

(5) None of the above

6. Product mix means

(1) distributing a mix of products

(2) collecting ideas to sell better

(3) satisfying the customers

(4) bundle of product required by the customer

(5) various products designed by the company

7. A prospect means

(1) any customer who walks into the bank

(2) an employee of the bank

(3) a customer who is likely to be interested in bank’s product or
service

(4) a depositor of the bank

(5) a borrower of the bank

8. Target group means

(1) all employees         (2)
shortlisted group             (3) all the
marketing staff

(4) sales representatives         
(5) group of people likely to buy the identified product

9. Market segmentation is useful for

(1) preferential marketing

(2) targeting existing clients

(3) identifying prospects

(4) knowing customer’s tastes

(5) All of the above

10. Market segmentation is required

(1) to avoid cold calls           (2) to increase production               (3) to allocate territory            (4) for focused marketing          (5) for increasing profits

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Answers

1(1)   2(2)     3(1)   
4(2)    5(5)     6(5)   
7(3)     8(5)      9(5)    
10(5)