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aEmployer branding is about Trust, Personality association and Projecting proper image’- Manager HR , i-Flex at SIIB

They put forward the example of i-flex with respect to the changing business environment; new issues coming up and the response given by the company to grab opportunities.

Series was started with first session by Mr. Tushar Chitra (Senior Manager, Mergers and Acquisitions). He talked about the transformation phase in which i-flex is right now and positive effect of M&As.; He explained that complete game plan is to “Build -> Buy -> Align”. The real success mantra is to “Have Thoughts -> Get Focus -> Give Direction -> Turn into Reality”. Later he talked about combined role of Finance and HR in a merger.

The second session was by Ms. Mona Cheriyan (GM, Human Resource Group). She talked about ‘Branding’ in HR terms; specifically ‘Employer branding’. Branding is about Trust, Personality Association and Projecting Proper Image. She talked about five factors, which a company uses to get Employee Engagement. These factors are Trust, Management Accessibility, Interesting Job, Opportunities for Promotion and Compensation. “To get employee’s belief in brand it is necessary to translate brand value in experience”, she said. Later she talked in individual perspective that how a person can brand himself. The inputs were highly useful as those were given from employer’s point of view.

In third session Mr. S. Hariharan (Senior VP, Infrastructure Support and Services Group) delivered lecture about the infrastructural problems faced by any big company and the step-by-step procedure to solve these. He took example of their own star selling product ‘FLEXCUBE’. He told that any system is not alone, the external associations and relative product components always create challenges, and the matter is how one can create business opportunities out of these problems faced by the industry.

In the post lunch session Mr. A. Shrinivasan (VP, Global Sales Operation) talked about evolution of banking and global changes happening in banking industry. According to him the entire technology upgradation in banking system is just because customer is demanding the same. These demands are ease of service, elimination of paper work and security measures. The future driver for IT and Business Space is ‘Service Oriented Architecture’ and ‘Business Process Management’ respectively. All the functions of sales and marketing have evolved in a highly scientific and process oriented manner.
Last session was by Mr. Vijay Sharma (Senior VP, Consulting Services). He said that consulting is about specialization; how specifically one can analyze, predict changes and give solutions. In any business where IT has an integral role to play; consulting can be given in five core areas like Business Transformation, Risk and Compliance, IT Strategy and Architecture, Program and System Integration and IT Process and Quality Management. A consulting firm can tap new business areas through Speaker Events, Web Sites and White Papers on Industry specific issues. Industries do give high response to these tools. He explained the counseling mechanism having example of i-flex giving counseling to banks and designing the system.
In this way the series gave insight about relation between business process and all the major internal functions, which is so rare to get without self-experience.