Books and Authors for General Awareness Preparation
Questions on books and authors are very popular with entrance examinations. I could find various lists on the web which talked about books by businessmen / biographers but I think if there existed a list with respect to famous companies, it would be really helpful. And also – I really like makings lists. So, here you go:
Books on Companies
Amazon One Click by Richard L. Brandt
Bank of Baroda Towards a New Frontier by Tripathi, Dwijendra and Priti Misra
Biocon Ale and Arty by Kiran Majumdar Shaw
Boeing Flying High by Eugene Rodgers
Canara Bank A Banking Odyssey by M V Kamath
Cipla A Life to Remember by K A Hameid
Coca-Cola
For God, Country and Coca-Cola by Mark Pendergrast
The Real Thing by Constance Hays
Delhi Cloth Mills (DCM) From the Brink of Bankruptcy by Vinay Bharat-Ram
Disney Inside the Magic Kingdom by Thomas K. Connellan
DLF Whatever the Odds by K P Singh
Domino’s Pizza Tiger by Tom Monaghan
Enron Conspiracy of Fools by Kurt Eichenwald
Escorts The Days of my Years by H P Nanda
Facebook The Accidental Billionaires by Ben Mezrich
Fedex The World on Time by James C. Wetherbe
Future Group It Happened in India by Kishore Biyani
General Electric
At Any Cost by Thomas F. O’Boyle, David Ackroyd
Straight from the Gut and Winning by Jack Welch
General Motors My years with General Motors by Alfred Sloan
Gillette Cutting Edge by Gordon McKibben
Grameen Bank Banker to the Poor by Md. Yunus
Harley Davidson Well Made in America by Peter C. Reid
Hewlett-Packard The HP Way by David Packard
IBM Saving Big Blue by Robert Slater
Broken Promises by Daniel Quinn Mills
Intel Only the Paranoid Survive by Andy Grove
ITC Bite the Bullet by Ajit Haskar
Kirloskar Group Cactus and Roses by S L Kirloaskar
Maruti The Maruti Story by R C Bhargava
Mc Donalds Grinding it out by Ray Croc
Microsoft
Barbarians Led by Bill Gates by Jennifer Edstrom, Marlin Eller.
Hard Drive by James Wallace, Jim Erickson
Nike
Just Do It by Donald R. Katz
Swoosh by Laurie Becklund, J. B. Strasser Nintendo
Game Over by David Sheff
Oberoi Hotels Dare to Dream: Life of M S Oberoi by Bacchi Kakaria
Reliance
Ambani & Sons by Hamish McDonald
Against All Odds by A G Krishnamurthy
Sony Made in Japan by Akio Morita
Starbucks Pour Your Heart into it by Howard Schultz
Tata Group Beyond the Last Blue Mountain and Creation of Wealth by R M Lala
TCS TCS Story and Beyond by S Ramadorai
Toyota Against All Odds by Yukiyasu Togo, William Wartman
Virgin Group Losing My Virginity and Screw it – Let’s do it by Richard Branson
Wal-mart Made in America by Sam Walton
I hope you found this post useful.
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Ravi Handa, an alumnus of IIT Kharagpur, is the founder of HandaKaFunda. He teaches an Online CAT Coaching Course for CAT Preparation.