To make film successful take A.R. Rehman music if story is bakawas. Or take shahrukh khan/salman khan/ amir khan/ amitabh bachchan etc…
Why do companies’ like to use populartiy top players of that time to sell drink and sports products ?
Why do banks give money to people who have money?
Why do TV shows start taking movie celebrities ?
Why top colleges selecting scholar students?
Answer:
Because it increases success chances of college / univesity. or they can make own brand by doing this. they don’t have capability to teach non-scholar