The first decade of the new millennium has ushered in unprecedented changes in society and the way business is conducted. The rapid deployment of communication technology and the ensuing inorganic growth of Internet connectivity even to remote locations, combined with development of lightning-fast information storage and retrieval systems, convergence of internet with mobile telephony and other technologies has ensured instant fingertip access to information – empowering individuals like never before.

The empowered customer of the new millennium lives in the midst of the information society and demands the highest quality products and services a phenomenon unheard of just a decade back. The march of technology and the consumer of today has completely altered the business paradigm and has forced organisations to be far more consumer and service focused.

Transnational manufacturing and outsourcing are two major trends that have emerged in the past decade to take into account the factor cost and skill advantages of various nations. Today all major engineering products are manufactured across various nations taking advantage of cost and skills. For example, laptop components can be manufactured in Taiwan, the laptop may be assembled in Japan and then exported to India as semi-knocked-down kits which then is finally assembled and sold to Indian consumers. This is due to Taiwans competency in component manufacturing, Japans large and modern assembly plants and Indias growing demand.

Similarly outsourcing back-office work to India and other developing countries has been mainly based on cost and competency.

The 21st century manager has to continuously practice the cycle of learning, unlearning and relearning. Unlearning the past, understanding and learning from the present in order to take meaningful decisions form the must have qualities of the modern, current day manager. Every successful manager must be geared to and possess the right attitude to not only assimilate and process the right information from the fast evolving global business ecosystem but have the ability to put the information into practice.

A successful manager of today has to look into money market movements, commodity price fluctuations, global political situations, tax structures of major economies, policy pronouncements and many other parameters before arriving at major decisions. This requires managers of today to not only be aware but more importantly appreciate the continuous changes that are taking place in the global marketplace managers who understand global business dynamics, appreciate technological innovations and continuously adopt blue ocean strategies to make their companies continuously competitive.

The performance oriented credo of Globsyn Business School and its close monitoring of the ever-evolving marketplace go a long way in ensuring that its students are provided with the much needed edge to outperform their peers. The performance of several hundred Globsyn Business School alumni over the years, in the corporate sector, is the testament to the fact that Globsyn truly believes that performance is the key to survive and thrive in todays marketplace. The unique curriculum, delivery mechanism, research focus, academic mentors and technology orientation is what makes Globsyn Business School stand out in the crowd.

The exposure that a student gets in terms of real life and simulated workplace environments coupled with continuously updated knowledge content makes him richer in learning and thereby performing in the industry. With a sprawling campus in Kolkata and an upcoming fully residential campus at the outskirts of Kolkata, Globsyn Business School, has uniquely positioned itself as India’s only ‘Corporate B-School, drawing from the strength and diversity of the fast evolving global corporate world.

The new economy background of the school makes it one of the most forward thinking institutions in India today. With an edifice built on innovation, research and technology, coupled with unique initiatives in the form of Global Connect Knowledge Connect and Corporate Connect, Globsyn is well on its path to creating a truly globally networked, corporate-savvy, research driven management education system which moves beyond traditional forms of management knowledge dissemination to a research based delivery framework to create ‘Industry Ready Managers’ – an agile group of professionals equipped to operate in today’s technology driven business environment.

Studying at Globsyn Business School is a life changing experience. With emphasis on intellectual discovery, critical thinking, and research, our students are provided an environment for both intellectual discourse and experiencing corporate life. We not only ask tough questions but constantly engage the learner community to pursue academic and careers goals with the rigour that it deserves.

Contact Information

Globsyn Busines School

Globsyn Crystals,

Plot No.: XI 11 & 12, Block EP,

Salt Lake Electronics Complex,

Sector V, Salt Lake,

Kolkata 700091.

Ph: +91 33 40003600

Fax: +91 33 23573684

URL: www.globsyn.edu.in

E-mail: [email protected]

(Note: This is a sponsored article and has NOT been written by the PaGaLGuY Editorial Team. It is intended from an informational perspective only and it is upto the readers to research and verify the claims and judgments in the article before reaching a conclusion.)