Fortune Institute began its campaign with participation in the Delhi Half Marathon, wherein students carried the message aTake Pride, Do Vote – Make a Differencea for the masses. Management Institutes under Delhi University and IP University have joined hands in this campaign and have come forward to lend support through signature campaign on Election oath pledging to cast vote.

Prof AK. Puri, Director General of the Institute stated low polling as the primary reason for candidates with low percentage of votes getting elected, as per a research conducted by them on past Assembly and Lok Sabha elections. The elected candidates do not truly represent majority of the voters a the essential spirit of democracy, Prof. Puri stated further.

The Institute has also launched a signature campaign through an appeal to vote signed by personalities like Shahnaz Hussain, Satbir Silas Bedi, Arvind Kejrival, Prof. KK Agarwal, Vice Chancellor, IP University and Meeta Pandit, Vocalist. A signature campaign towards an Election Oath, pledging to take an oath to cast vote for life is also doing rounds. An electronic oath-taking through e-mail is in place at the website www.fortune.edu.in.