The conference co-chairs are Dr V aSeenua Srinivasan, Stanford University, USA and Prof S Sriram, Great Lakes Institute of Management, Chennai, India. Dr Dipak Jain, Dean, Kellogg School of Management, Northwestern University, USA will be the keynote speaker. Research papers related to creating value (market research, competitive analysis, product, service, pricing), communicating value (consumer behavior, branding, advertising, personal selling, promotion), delivering value (channels management, wholesaling, retailing, CRM, web-based marketing), and their integration (marketing strategy, competitive strategy, marketing processes, marketing organization) will be presented.
This academic marketing conference will serve as a platform for faculty and doctoral students to showcase and share their insights and findings on consumer behavior, branding, marketing communication, market research, retailing, services marketing, marketing strategy, and other topics.