One of the key objectives of the conference is the understanding of factors to accelerate the growth of green marketing which began in Europe in the early 1980s. The development of ecologically safer products, recyclable and biodegradable packaging, energy-efficient operations, and better pollution control are all aspects of green marketing. Green marketing has catalyzed development of packaging using recycled paper, phosphate-free detergents, refill containers for cleaning products, and bottles using less plastic.

Another objective of the International Conference is to identify the emerging issues in green marketing and formulate recommendations for corporates for implementing effective green practices. Leading businesses and corporations can provide a powerful example by promoting agreena practices in day-to-day operations.

Mr Samuel Chandar, VP (HR and Corporate Communication) Henkel India said, “The Henkel a IMT aCenter for Excellence for Environment Management’ was set up with a Henkel Chair on Environmental Management. This Center has helped drive awareness and understanding of environmental concerns & sustainability across B Schools, engineering colleges and other decision making platforms. This conference will provide an innovative forum to take sustainability to a new level”.