The conference would be attended by about 225 participants. Some of the companies which are likely to be present include Inorbit Malls, DRDO, HSBC, Glaxo Smithkline (USA), ICICI Prudential Life Insurance Company Limited, ING Vysya Life Insurance, Johnson & Johnson Medical, Elecon Engineering Ltd, SAIL, RKWIUL-Wadhawan Holdings (P) Ltd and Management Solutions. 257 abstracts have been received from 18 countries like Australia, Brazil, Fiji Islands, Finland, France, Germany, Indonesia, Korea, Pakistan, Portugal, Sharjah U.A.E, Sultanate of Oman, Turkey, Vietnam, United Kingdom, U.S.A and India. These abstracts have undergone a reviewing process by 67 marketing professors from various universities across 15 countries. 95 papers are scheduled for presentation, of which 21 papers are from abroad and the rest from India.
aBeing the only Conference on this subject, over the last five years IIMA has been able to provide a platform to several professionals and academia to contribute to the thought process in the areas relevant to emerging economies. Out of 257 entries received this year, 95 selected papers would be presented at this conference. With participation from marketing professors and practitioners from 18 countries, the conference is a global event at IIMA,a said Prof. Samir Barua, Director, IIM-A. The conference is supported by Infosys and Professor Labdhi R. Bhandari Memorial Fund, IIMA.