According to the press release, the website for the production house will be soon launched. It will be an interactive website where the viewers can exchange their views about the movie. It will also have additional promotional material, like additional shots, behind the scenes and interviews with the makers and actors. Besides, the website will be a common platform for amateur filmmakers, where they can discuss and learn more about filmmaking. There will also be contests for amateur filmmakers, where the winner will be judged on the basis of ratings awarded by the viewers.
The movie is also being promoted among young executives. Also, it is being planned to be premiered across other B-schools. Various management concepts like product placement, buzz marketing and viral marketing have been used to promote the movie. Initially the movie was promoted through posters and word-of-mouth publicity. Currently, the film’s trailer is being promoted online at http://www.youtube.com/watch?v=LKRMxhkiyAM and also being shown across various campuses.
Sreerama Suprath, the director of the film said,”the idea of the silent film came from the classic silent movie Pushpak. I wanted to try something creative and set a decent benchmark for a start and we are quite happy with the results”.