SAB ka Bheja Fry, an innovative media contest in association with SONY entertainment television, is giving a chance to the student ‘directors’ across various B-Schools to conceptualize an innovative show that can be aired on Sony Entertainment Network’s mass youth entertainment channel, ‘SAB’. The genre of the show along with the storyline and the characters will all be decided by the competing teams as they come out with new ways to make money through television.

Beat the Market – Business is alive on the other hand, is a business simulation game where participating teams act as the ‘Board of Directors’ of a firm and will be exposed to a simulated market situation. Organized in partnership with Gold Simulations, a US based firm, the contest promises to be a nail-biting challenge with participants making real-time decisions spanning across domains of Marketing, Research & Development, Finance, Operations & Quality and Human Resources, in order to reap maximum profits for their firms.

In association with Deloitte Financial Advisory Services, Backwaters also brings out a refreshing new look at mergers & acquisitions. Deloitte Deal with it gives a chance to budding managers to not only valuate an M&A; scenario but also negotiate a deal, thus providing a complete business merger experience.

One gets awarded, not just for winning but participating as well! Targeted at the non managerial crowd, PayMate PrimeTime is a unique daily online quiz which is open to everyone with every participant getting a voucher redeemable at 2500+ online stores.

For more information, please visit www.iimkbackwaters.com or contact Harish at [email protected] or Jotinder Singh at [email protected].