Dr. Nitin Gupta

Professor – Marketing and Chairperson-Branding & PR

• Gupta has over a decade of academic and corporate experience
• He was a Visiting Research Scholar at the Whitman School of Management, Syracuse University, New York, USA
• He is also regularly invited to take marketing courses as guest faculty at ICN Business School, Nancy, France. Besides France, his international teaching assignments include teaching in Germany and Austria
• He received ‘The IBS Best Teacher Award’ at IBS Hyderabad for the academic year 2008-2009. The award was bestowed based on the highest student feedback received on all the courses taken by the faculty during the given academic year
• He also received the “Best Professor in Marketing” Award for the year 2017 at the ‘25th Business School Affaire and Dewang Mehta National Education Awards’ ceremony
• His research work and cases have been published in national and international journals like Services Marketing Quarterly, Psychological Reports, Young Consumers, Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets etc
• He was the Consulting Editor with The IUP Journal of Brand Management from 2007 to 2015

Teaching Interests:

• Marketing Management
• Consumer Behavior
• International Marketing
• Brand Management
• Integrated Marketing Communication
• Business Communication