1st Year Retail Marketing Management (RMM) Students of ITM Business School, Navi Mumbai visited HyperCITY Super Store at Panvel, on 12th August, 2016 as a part of their Industrial Visit. Total 28 Students, divided into 5 Groups accompanied with Visit In-charge Prof. Shatabdi Das, Ms.Rachana Mane from RMM Department and Dharmendra Pandey (Placement Cell) for a Visit. Students had a great opportunity of viewing the store operations procedure understanding about back store, store operation,visual merchandising, marketing&promotions,loyalty programs for CRM, MIS Portal, ROI and many more, leading them to relate their theoretical knowledge with practical experience.The important aspects noted was the handling & placement of varieties of products as well as people management by the Store In-charge.Overall, it was a very enlightened visit and we would like to conduct such visit in upcoming months for our Students field knowledge enhancement.
