What’s Branding?..is it creating an image in a corner of mind of the customer?..it’s all about the idea that the customer has for the company.Brand valuation is gaining a projectile growth in the asia market & India has to spend more energy in branding.
In India brand value is generally lower than the brand & business revenue.It was observed from the global & indian list of top 10 brand by value($billion).
GLOBAL REVENUE($Bn) INDIAN REVENUE($Bn)
APPLE 98.3 TATA 10.9
GOOGLE 93.2 RELIANCE 6.2
COKE 79.2 AIRTEL 6.2
IBM 78.8 SBI 3.8
MICROSOFT 59.5 INFOSYS 3.8
GE 46.9 HDFC 3.2
McDONALD’S 41.9 MAHINDRA 2.5
SAMSUNG 39.6 ICICI 2.5
INTEL 37.2 GODREJ 2.4
TOYOTA 35.3 L&T; 2.3
source: interbrand 2013
Above list shows that the technology company apple & google leads the coke.The global list signals a few things: technology and its increasing impact on our lives.Technology needs innovation to sustain in the market,if there is no innovation in technology with time,technology company looses its brand value like nokia, blackberry.
FMCG company works on habit, distribution & consumer mind space.It needs less pace of innovation that causes them to make brand value for long time.
The Indian list shows that collection of businesses doesn’t make a powerful brand.
Brand value comes from the customer which result into revenue,company should sustain brand value & ready to adapt the new technology to reach to the customers.
references: Economic Times ,interbrand 2013