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Marketing Aptitude Quiz for Banking entrance exams

Marketing

Dear readers,

This quiz consists of
actual questions from various Banking entrance exams held during the last few
years. Leave your answers/ responses in the comments section below and soon
we’ll let you know the correct answers!

1. In marketing, it
is necessary to identify?

(1) Potential sellers

(2) Potential products and services

(3) Key existing and potential customers

(4) Both ‘1’ and ‘2’

(5) All of the above

2. Marketing is
influenced by?

(1) Product demand

(2) Public taste

(3) buyer behaviour

(4) brand image

(5) All of the above

3. Good competition
helps in?

(1) better technology

(2) more market share

(3) rise in profits

(4) bigger branch network

(5) improved customer service

4. Marketing
opportunities mean

(1) rope for marketing

(2) proper and effective training

(3) market planning

(4) availability of sales outlets

(5) market data

5. Non-product
selling means?

(1) selling variety of products

(2) selling only one products

(3) selling seasonal products

(4) selling service

(5) All of the above

6.  The best promotional tool in any marketing is?

(1) e-promotion

(2) public relations

(3) viral marketing

(4) word of mouth publicity

(5) advertisements

7. The target group for home loans is

(1) individuals

(2) salaried persons

(3) businessmen

(4) professionals

(5) All of these

8. The target group for a car loan is?

(1) all high income individuals

(2) all car dealers           

(3) all students         

(4) all PPL persons                 

(5) bliral persons

9. Market
segmentation helps in

(1) identifying the target group

(2) focused marketing

(3) improved lead generation

(4) Both ‘1’ and ‘2’

(5) All of the above

10. One of the following is a target group for the marketing
of Internet banking

(1) all the customers         

(2) all the educated customers              

(3) all the computer educated customers             

(4) only creditors

(5) All of the above

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