The conclave was co-chaired by Rajat Gera (Professor, Marketing Area of IMT Ghaziabad) and Dr. Vimi Jham (Chairperson,Alumni Relationship Committee) headed. In the inaugural session, Dr. B. S. Sahay (Director, IMT Ghaziabad) emphasized that the aim of marketing specialist in today’s times should be to convert these challenges into opportunities.

The panel discussions brought together illustrious alumni of the institute as well as other marketing professionals to exchange views on a common platform. The discussions were carried out on a range of topics such as “The evolving Indian Market “, Marketing Strategies and Tactics”, “The New Marketing Challenges “ and “Marketing Case Studies”.

The speakers included experts from corporations such as Microsoft, Bharti, Wipro, Samsung, and Mother Dairy along with a host of entrepreneurs who were more than happy to share their experiences with the budding managers in the august gathering.

The sessions enlightened the audience and gave them fresh perspectives.