The chief guest for the occasion was Mr Rahul Kansal, Brand Director, Times of India group of newspapers. Citing some examples that have engaged the consumer rather than being a one-way communication, Mr. Kansal spoke to the students on the changing paradigms in the field of marketing.
The director of the institute, Prof Atul Tandon, addressed the gathering. “Effective education harnesses the minds of individuals, helps them evaluate and interpret various issues. MICA teaches you to how to exercise choices and take decisions as a manager and handle the responsibility that comes with it.”
The meritorious students of the 14th Batch of PGPCM students were given awards for their academic performance over the last year. Indranil Goswami bagged the Director’s award for academic excellence, while Tanvi Sudhir Sikand and Arati Anand Jere were the runners-up.
Also part of the proceedings for the day was the Sankalp Scholarship award which has been instituted by the institute’s theatre festival, Sankalp. This scholarship derives itself from the funds generated during the fest, and aims to promote education among financially backward but meritorious girl children in the nearby village of Shela. The first recipient of this scholarship is Ms Subhan Salimbhai Kokhar, who will be pursuing her Eighth Standard.
The programme concluded with a vote of thanks from the registrar, Mr KGK Pillai and was followed up by lunch.