MICANVAS has been a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always blazed the trail in inviting people to look beyond boundaries, to think out-of-the-box.
The theme of MICANVAS this year is “The Black Box – Unlocked”. As MICA’s director Prof. Atul Tandan puts it, “The Black Box signifies ‘space’ – the consumer’s mind – a space in which the consumer operates. It is the amalgamation of the cultural shifts and attitudinal changes; the sum and substance of everything that defines the new age Indian Consumer.”
Corporate dignitaries like Punitha Arumugam (CEO Madison), Prashant Panday (Deputy CEO, Radio Mirchi), Madhukar Kamath (MD and CEO, Mudra), Santosh Desai (President, McCann-Erickson), Ravi Naware (Chief Executive, ITC Foods) and Shantanu Khosla (MD, P&G; India) are the invited speakers at “Mind Speak”: the panel discussion which will kick start the three day Brand Festival and unlock the mysteries of the Black Box for the audience.
The three days will witness India’s top minds from the business and management schools converging at MICA to challenge conventional stereotypes about consumer’s mind space and redefining newer ones in the dynamic marketing millennium.
Other formal events include “SBI Bankonus”: The Marketing Plan; “Mudra Mindbenders”: The Brand Case study by Mudra and Paras; “MICA EDC Cerebrus”: The Business Plan Competition; “Tam Newsbeat”: The TAM media Research Paper Presentation; “Crosstalk”: The Parliamentary Debate and “Nash it out”: The Game theory Game.
For all the quizzers out there MICANVAS 06 offers three quizzes including “Business Barons”: the business quiz; “Inquizition”; the trivia quiz and “Casting Couch”: the Entertainment quiz apart from informal quizzes to
Be conducted throughout the three days of the festival. “Sell Hell”: the hard-sell game from hell; “Last Man(ager) Standing”: survival of the fittest; “Khoj”: the Midnight Treasure Hunt; and “Slide Rules”: Impromptu presentations by participants; are new additions to the plethora of events in MICANVAS every year. The events will be interspersed with workshops on Integrated Marketing Communication, film studies and Salsa Dance.
After pitting against each other to crack complicated marketing problems during the day, the live concerts by rock bands “Euphoria” and “The Indian Ocean” lined up for two days of MICANVAS 06 will make sure that the participants forget about everything else and let their hair down in the evenings.
Student participants at the three day event will come from (amongst other institutes) the IIMs, FMS, ISB, MDI, TAPMI, IMT, IIFT, XLRI, XIMB, JBIMS and IIT-SoMs. Apart from the top-of-the-line B-schools, MICA has for the first time invited select undergraduate colleges as well.
For all those of you who thrive on challenges, who want to be apart of the roller coaster without batting an eyelid, who live for the ride and not the destination, all roads lead to MICANVAS. The quest for the very best has begun.
For any further details of the event, you can get in touch with:
MICANVAS 2006 website:
http://micanvas.mica-india.net