Over the years, this fest has been used as a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always blazed the trail in inviting people to look beyond boundaries, to think out-of-the-box. As MICA Director, Prof. Atul Tandan says, “All learning at MICA and Micanvas is managing the theatre of the mind to nurture ideas, harvest solutions and deliver effective results.”
October 27,28 and 29, 2006 will see India’s top industry minds meeting at MICA and sharing and challenging conventional wisdom on the intensifying battle for consumer mindshare in the new marketing millennium. In keeping with this same ideology, the theme of Micanvas this year is “The Black Box – Unlocked”. The Black Box is “space” – the consumer’s mind, a space in which the consumer operates, the amalgamation of the cultural shifts and attitudinal changes, the sum and substance of all these wherein somewhere lie the consumer insights that define the new age Indian Consumer. All stereotypes will cease to exist. At Micanvas 2006, together with you, we plan to explore the mysteries of the Black Box, and perhaps define new stereotypes.
A continuing tradition at Micanvas, the theme will be the topic for Micanvas’ flagship event, The Panel Discussion, where eminent industry professionals will share their points of view in an engaging, interactive discussion between the panel and the audience. Speakers invited this year include Mr. Dalip Sehgal (Executive Director, New Ventures, Hindustan Lever), Mr. Santosh Desai (President, McCann-Erickson), Mr. Ravi Naware (Chief Executive, ITC Foods), Ms. Vinita Bali (CEO, Britannia), Mr. Sam Balsara (Chairman, Madison Media), Mr. Kunal Dasgupta (CEO, Sony Entertainment Television) and Mr. Shantanu Khosla (MD, P&G; India).
The competitive events range from business plan competitions, like Cerebrus, to the hard-sell event, Sell Hell, to informal events like the Treasure Hunt and theme based quizzes. The events will be interspersed with workshops on just about everything, from Integrated Marketing Communication insights, to Salsa dancing, while the nights will be spiced up with performances by popular rock bands. The grand finale will be a party to end all parties, when all the participants will dance the night away.
Apart from the top-of-the-line B-schools, MICA has for the first time thrown Micanvas open to undergraduate colleges, providing them with an opportunity to put their talent right out there on a stage that doesn’t get any larger than this. For all those of you who thrive on challenges, who want to be apart of the roller coaster without batting an eyelid, who live for the ride and not the destination, all roads lead to Micanvas. The quest for the very best has begun.
Mudra Institute of Communications, Ahmedabad (MICA)
Shela, Ahmedabad – 380 058
Tel: +91-2717-237946-51 Fax: 237945
E-mail:interface@mica.ac.in
URL:www.micanvas.mica-india.net
Vipin Nair: 09824009874
Abhiruchi Tiwary: 09825980975
Aasish Francis: 09925849346