Brand Mantras, Brand Shashtras and Brand Namkaran are the powerful tools of today’s scenario to become the best entrepreneur in the world. “D’apprendre – The Entrepreneurial Workshop” was held on 17 February 2005 at NITIE Auditorium, organized by “Empresario – The Entrepreneurial Body at NITIE”. D’apprendre is a French term which means “To Learn” & here we learned from successful entrepreneurs. Experts from industry expressed and shared their views and actual cases from industry with students. Being a successful entrepreneur requires more than skills, aptitude, attitude and persistence and passion.

The Workshop started with the felicitation of Brand Guru Mr. Jagdeep Kapoor, Chairman and MD, Samsika Marketing Consultants by Prof. A. K. Pundir.

Mr. Jagdeep Kapoor enthralled the students with modern Branding Concepts. He provided insights of nine Shashtras for a Brand. The nine Shashtras are Need, Seed, Heed, Deed, Feed, Speed, Creed, Breed and Exceed. He stated that “when you decide to cross road just cross the road, don’t wait for traffic to stop”. To sustain in the market one should adapt to market. He stressed that in today’s scenario identification of consumer is more important than that of customer. The entire session was very lively and energetic.

Second session witnessed Mr. Sandeep Singhal, Chairman and CEO, Medusind Solutions enlightening participants with “Challenges in establishing a new venture”. The session enchanted the students and delegates with real perspective of challenges faced by an early start up. His lesson to audience is – “Capital is not the constraint in starting any business as perceived by most. The actual requirement is knowledge of target customer and market segmentation”. He emphasized that “money chases the people that necessarily don’t need it”. He threw light on three most important ways of funding – venture funding, self funding and personal credibility based fund from customer. He emphasized on inception of idea and how to develop the idea. To get the people who share the vision and to build an A-Team were regarded as most crucial factors by him. The session was extremely interactive and created a novel, unthought-of and lucid picture of start up challenges.

Next to continue was Mr. Vishal Gondal, Founder & CEO, India games Ltd. It was a “My Story – From Conception to Execution” session in which he shared his valuable experiences and challenges conquered. His session commenced with questions from the audience which were vehemently answered by him. “Ideas are easy but execution is everything” was the mantra given by him. He stressed on the Passion behind the work and not on the Revenue earned. Success lies within the execution of ideas as he perceived. He laid lot of emphasis on new ideas and their conceptualization. He said “We try to do things which others are doing as we think they are doing well”, that may not be the actual fact”. The session became an inspiration for many to follow the passion in life.

The event was summed up with encouraging words of Mr. Vishal Gupta, Founder of Herald Logic. He also correlated his experiences as a Founder of Herald Logic with the earlier speaker’s thoughts.

The memorable event ended with vote of thanks to all and with a promise of bringing more of such kind of entrepreneurial events in future.