Fourteen teams from business schools like, Kellogs Business School, Johns Hopkins School of Public Health, Yale School of Medicine, University of Alberta, Singapore Management University, Brown University, Providence, Rhode Island, USA; University of Buckingham (UK); University of British Columbia; University of Washington, Seattle, USA, Indian School of Business, Hyderabad and few others, were participating for providing commercially sustainable ways to address problems of poverty in developing countries.

The NMIMS team was short listed out of 70 entries from 16 countries. The event was spread over three days from February 23-27, 2009 and tested the participants on analysis, business strategy and presentation skills.