Mobile Service Providers: Competing for Calls at the Bottom of the Pyramid
(Courtesy: Knowledge@Wharton) Six months ago, Chunnilal Menaria’s wife grumbled about her husband spending US$45 on a mobile phone. They lived in a one-room stone house, with no toilets or running water, only eight hours of electricity a day and earned US$60 a month with which they fed their family of...
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