Chennai Business School Faculty Series :: “Rural consumers: Do We Really Know Them?” by Prof. Anish Speaks
How can we thrive to win their confidence? Rural India is not a condensed form of urban India. It’s totally a different market. Ingenious marketing is needed to gain admittance to this unexploited market. With urban India, the world’s largest middle-class population, now translated and more or less subjugated and...
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