Q. Tell us something about your recently introduced Strategic Design Management Program and how is it a as a strong elective?

Design as a discipline as well as a way of problem solving is fast gaining ground in the business world. Design is an integrative discipline with emphasis on human-centric problem-solving. This approach is a marked departure from the quantitative methods of problem-solving employed by the technologists and business managers in creating products and services.
Strategic design management is an emerging management discipline which aims at the integration of design thinking with operational and strategic business processes. A strategic design manager is one who understands design disciplines and designers, as well as business management. Therefore, a strategic design manager makes an important contribution tothe development of new products, improvement of the existing ones, and overall business innovation processes.
Strategic design managers have been assigned interesting assignments in businesses such as Just Dial, Tanishq,Titan, Make My Trip, Cadburys, Hindustan Uniliver, P&G;, Mahindra and Mahindra, and many others.

Q. What kind of infrastructure are you providing?
We believe the architecture and ambience is conducive to good learning. The college has recently won the Manohar Awards for architecture by Inside Outside magazine. The interiors provide 21st century comfort level and the exterior has vast expanse of landscape garden and play area.
Q. Can you throw some light on the 21st century curriculum?
The industry today is desperate for young managerial talent armed with 21st century industry relevant knowledge for e.g internet marketing or of strategic design management or of project management.etc. At SBS we devote entire two trimesters to impart knowledge of these 70+ unique electives. At the same time we have a convergence of Business, Communication and Strategic Design Management to ensure that the students excel in the times to come when these three pivotal factors will drive the world.
Q. How do you make your students Industry relevant?
At SBS we offer our students a six months paid industry internship in a corporate organization so that the student applies his functional domain knowledge. Learning is most effective and retained, when it is put to task performance. He gets to learn what actually works and what does not, tastes success and failure, experiences situations and outcomes, and also learns newer tools and techniques of accomplishing tasks. This is a tremendous process for ensuring that learning cannot be better than this. Moreover, we have the CEOs and the MDs of some of the biggest companies coming to teach highly specialized electives at the college.
Q. How important is the role of faculty and the quality of faculty at SBS?
The role of the faculty is to elevate a students thinking to improve cognitive decision making skills highly regarded in organizations across the industry spectrum. We strongly believe that the faculty should at least have a decades experience and a doctorate with a strong research orientation. For that very reason we have made sure that the faculty members at SBS are unmatched. Some of the reputed Area Chairs and the Head of the Departments of established school like IIM, MICA, NID, S.P Jain.etc. are with us to impart their knowledge to the students. To introduce a few,

Dr. Vrajlal Sapovadia: Faculty, Ex-Faculty IIM, Consultant World Bank and Asian Development Bank.
Prof. Vinai Kumar: Former Acting Dean NID and Head, Strategic Design Management (SDM) NID.
Prof. Naval.K.Bhargav: Ex-Faculty, Indian Institute of Management (IIM), Sr. professor, S.P. Jain Centre of Management, Dubai and Resource Faculty at NID and most of national and international colleges.
Prof. Vina Vani: Former professor, MICA, Ex. associate professor IRMA and visiting faculty at S.P. Jain Institute, Bombay.

Summary of SBS dean

Prof Alan DSouza (Dean)

– Member IIMA, Alumni Association, Ahmedabad

– Founder member MICA

– Executive Director Mudra Communication

– Advisory to the governing council of Symbiosis

– With Goa Institute of Management as Director

Note: This is a sponsored article and has NOT been written by the PaGaLGuY Editorial Team. It is intended from an informational perspective only and it is upto the readers to research and verify the claims and judgements in the article before reaching a conclusion.