MICA Ahmedabad conducted two valedictory ceremonies on campus for the Online Programs that are offered via technology partners TalentEdge and UpGrad on 19th and 21st April 2019 respectively.  The ceremony witnessed a total of 73 participants from different states of India. The two ceremonies included 18 participants of the Online Business Management course via TalentEdge and 55 participants of the Digital Marketing and Communication via UpGrad.

As per the study of Online Education in India 2021 by the KPMG and Google, the industry overview, reskilling and online certification are the most significant categories today at 93 million USD. To this, India’s online education market is set to grow from 1.6 million users in 2016 to 1.96 billion USD by 2021.

Apart from its residential campus programs – PGDM, FPM and CCC, MICA runs various online programs such as Advertising Management and Public Relations, Market Research and Data Analytics, Digital Marketing and Communication, Digital Marketing, Marketing and Brand Management, Media and Entertainment Management, and Business Management via the two technology partners.

The valedictory ceremony on Sunday, 21st April, included a panel discussion on “Trend and Challenges in Digital world”. The interactions during the discussion highlighted insights on content, advertising, and marketing strategies of various top brands. The major points during the discussion were evident that digitalization opens up the unprecedented opportunities for innovation within the organization and for entrepreneurs.

“Perceive convenience, flexibility as per one’s schedule, and knowledge from the best faculties of MICA were the crux to enroll for the online Digital Marketing and communication program,” said Deepa Mistry Godiawala, an online participant.

MICA embraces an intersectionality that is thoroughly required for exciting future possibilities enabled through a digital platform. MICA began offering online programs way back in 2006.

“With digital contributing about 8% of India’s economy and potential to grow in future, online management and online education is up for grabs. Online education is indeed a kind of ‘uberisation’ of knowledge and education. It was sheer delight to witness so many learners turn in to receive their certificates and meet professors and their batch mates in person on campus.” Prof. Anita Basalingappa – Chairperson, Online Programs at MICA

As per the Global Shaper Survey, 2017, 47.79% of respondents said they would be willing to pursue specific skills in current dynamics of the new learning. MICA’s online programs provide a platform for pursuing further education to gain expertise on specific skill sets. The combination of online sessions and on-campus component forges a connection between the institute and participants.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals, including in leadership positions, in some of the best-known companies in India &  globally, in marketing, sales, brand management, research & analytics, advertising, media & digital, besides those who are Profit Centre & Business Heads. Several have also successfully set up their own businesses while others have followed academic research and teaching pursuits.