Known for making news for all the right reasons,
MICA – The School of Ideas, unveiled its strategic intent, refreshed visual
identity and its Vision 2020 on its 19th convocation (March 29,
2014). As part of the brand refresh, it has also dropped its acronym and is now
known just as “MICA”.

Initially set up
as an institute to provide management professionals for the media,
advertising and communication-linked industries, MICA has evolved and expanded
to cater to a broader set of industries that seek professionals trained around
the core domains of Strategic Marketing and Communication. Thus
the shift from the name “Mudra Institute of Communications,
Ahmedabad”, to an industry-neutral “MICA”.

MICA’s renewed
vision ‘To Create Leadership in Strategic Marketing and Communication’ equally
focuses on both parts, thus reflecting the institute’s core strengths and
making way for a positively charged future, while still retaining its tagline,
“The School of Ideas” – a rich part of its history.

The refreshed
visual identity (logo) is a marriage of the constant evolution of the institute
and the universality of the Fibonacci spiral. In nature, the Fibonacci spiral
allows an organism to grow, while maintaining the original shape. The
spiralling triangles encapsulate MICA’s growth journey, while retaining its
distinct identity.

While the science
of Strategic Marketing exists in the primary symbol i.e. the triangle, the art
of Communication finds its manifestation in the flexibility to constantly
evolve. The unlocked triangles allow for openness and dialogue, yet maintain a
strong connection amongst many stakeholders. The colour red symbolises
strength, passion, commitment and dedication to a cause, a purpose, a focus.

The
experience called ‘MICA’ is the only one of its kind, imbibing a culture of
sowing ideas, cultivating mind spaces and harvesting solutions. MICA’s constant
and ceaseless endeavour to deliver world-class research and knowledge is
embedded in its heart, mind and soul.The
experience called ‘MICA’ is the only one of its kind, imbibing a culture of
sowing ideas, cultivating mind spaces and harvesting solutions. MICA’s constant
and ceaseless endeavour to deliver world-class research and knowledge is
embedded in its heart, mind and soul.

This
innate passion is well-reflected in the balancing act of the heart and mind,
consistently performed by MICA’s flagship Post Graduate Diploma in
Management-Communications (PGDM-C), producing innovative and professional
leaders in Strategic Marketing and Communication domains. Besides offering
industry-updated specialisations in Brand Management, Marketing Research &
Analytics, Advertising Management and Media Management, the addition of Digital
Communication Management specialisation to the PGDM-C, enables students to be
contemporary in the dynamic business world and its digital evolution. This has
also spiked up the number of digital companies hiring from MICA.

The
Fellow Programme in Management-Communications (FPM-C) moulds analytical and
research-oriented minds into holistic communication scholars, thus creating
stellar thought-leaders across relevant domains of Communication, by
inculcating a value for exemplary research of global standards.

Tapping
into the soul is the Post Graduate Certificate Programme in Crafting Creative
Communications (PGCP-CCC) that sculpts skilled high calibre professionals for
creative careers across industries. With interactive sessions, including
periodical assignments that help develop skills that enable idea generation
and elaboration from doodles to full-blown multimedia campaigns, the CCC
programme opens the door to lucrative careers in advertising agencies, design
companies, as also corporate, media and production houses.

MICA creates unique leaders,
who are creative problem solvers, based on their strong lateral-thinking ability.
MICAns are professionals who go beyond the accepted stereotype of B-school graduates.
They are also imbibed with:

·
A sense of responsibility towards society
and the earth we live upon

·
An empathy led approach which helps them
collaborate strongly and work well in teams

·
Exposure to creativity, lateral thinking
and the fine arts, which hones their aesthetic senses

The purpose of education should ideally be to create contributing
citizens – each one using her/his knowledge, expertise and skills to contribute
productively to the society, especially in the case of management education, to
create well-rounded citizens who value the planet, people and profit, equally.

MICA’s mission is ‘To develop
innovative leaders in the practice, development and management of Strategic
Marketing and Communication; to serve the needs of industry and society through
education, research and advocacy.’

By 2020, MICA envisions itself as a
universally obvious choice for world-class education in Strategic Marketing and
Communication. The search should begin and end with MICA!

To know more about MICA, visit http://www.mica.ac.in/