Articles in Engineering 2022
Experiential marketing is an idea, a mindset, a focus on creating fresh connections between brands and consumers out in the world where things happen. Connections – in the form of experiences that are personally relevant, memorable, interactive and emotional. Connections that lead to increased sales and brand loyalty. Prof. Rajat Baisya of Department of Management […]
The last three years have seen an unprecedented renewed interest in the emerging markets, which have shown rising productivity and high growth due to forces of globalization and information technology. “EMERGING MARKETS STRIKE BACK” as our main theme seemed perfect for this setting. On the first day, Mr. Rajinathkanth Patel, MD and CEO of BSE, […]
The event was split into two sessions. The first session was a moderated tête-à-tête between Mr Rohit Chandavarkar, Chief of Bureau, CNBC, Mr P Sreevalsan Menon, Chief of Bureau, The Week and Mr Shishir Joshi, Chief of Bureau, Aaj Tak.The moderator of the discussion was Mr Mohan Savanna, Editor, Reader’s Digest. Mr Sivanand started the […]
MarketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global Pharmaceutical and Biotechnology companies. Its customers include over 50 top-tier pharmaceutical companies in all therapeutic areas and across geographies. Recently, it was ranked 195th in 24th Annual Inc. 500 list of “Fastest Growing Private Businesses” in the U.S A. It has […]
The session was inaugurated by the lighting of the ceremonial lamp by the distinguished panelists, including Prof.Sushil (The Founder-President of the GIFT society and Professor at DMS-IITD), Prof. K.M.Mittal (Ex-General manager, EIL, currently Professor at IILM), and Mr. Manoj Sharma (B-Tech, M-tech, MBA, served Govt. of India, and currently on board of directors of public […]
MarketRx is a leading provider of specialized Sales and Marketing Effectiveness solutions to global Pharmaceutical and Biotechnology companies. Its customers include over 50 top-tier pharmaceutical companies in all therapeutic areas and across geographies. Recently it was ranked 195th in 24th annual Inc. 500 list of “Fastest Growing Private Businesses” in the U.S A. The lecture […]
Mrs. Khaire, an alumnus of the institute, did her Masters of Management at SJMSOM and then continued to receive her PhD in Management from Columbia Business School. Presently she is an Assistant Professor at Harvard Business School. She teaches the first-year MBA course, “The Entrepreneurial Manager.” She also teaches in the HBS Executive Education programs, […]
The event was inaugurated by the head of department of DMS IIT Delhi, Dr. S. S. Yadav who set the tone and the pitch for the event by introducing the house to the topic and providing a context for what was to follow. He was followed by the very eloquent Mr. M Damodaran, who in […]
The topic of discussion was ‘Aligning HR Strategies with Changing Business Strategies’. The role of human resources has been evolving for quite some time now. The HR business objectives have been re-established to support the attainment of the overall strategic business plan and objectives. The discussion emphasized the importance of HR in managing this change […]
The event gave NITIE students an opportunity to experience the thrill of direct sales of educational toys, made by the NGO Navnirmiti, for a social cause- engendered disadvantaged children. Prof. T.Prasad, Mandi, conceptualized it. It helps in integrating the theoretical principles of statistics, managerial economics, marketing and basic market research with their practical application as […]