Few people in the world have the right balance of both the logical and the analytical brain. People who have such great balance are the one who seems to have been successful in the field of advertising and communication.
The above is said, apart from being great at creativity and communication, as an advertising professional one must be good enough with numbers. Good enough to be able to calculate the market conditions statistically.
Apart, with few roles in the industry at higher levels, the salary packages at the lower executive level are comparatively lesser.
However, an established advertising professional earns equivalent to competent management professional and sometimes much more than them.
While every good MBA curriculum will have a course on advertising and communication, there are handful few good colleges which provide specialized courses advertising and communication.
Every IIM and other elite colleges allow the candidate to take up specialization in advertising and communication as part of the marketing studies.
However, such a course will only provide a overview of the advertising industry and helps one to get a sales or a client management role. To be in the core business of advertising, the following colleges can help.
Note: The chronological order here defines the ranking of the college in India
| College | Location | Entrance Exam Accepted | Fees for
the course (INR) |
Average Placement (INR)
(CTC /annum) |
Website |
| IIMC –
Indian Institute of Mass Communication |
Delhi | IIMC
entrance exam |
1,32,000 | 7,10,000 | .iimc.nic.in
|
| MICA –
Mudra Institute of Communication, Ahmedabad |
Ahmedabad | MICAT | 20,00,000 | 12,80,000 | mica.ac.in
|
| Symbosis Institute of Media and Communication – Pune Campus | Pune | SNAP | 10,25,000 | 6,03,000 | scmc.edu.in
|
| Symbosis Institute of Media and Communication – Bengaluru Campus | Bengaluru | SNAP | 10,25,000 | 5,45,000 | scmc.edu.in
|
| Xavier’s institute of communications | Mumbai | XIC
online entrance test |
2,12,000 | 7,00,000 | xaviercomm.org
|
| International School of Business and Media | Pune | CAT,
XAT, MAT and CMAT |
8,90,000 | 7,20,000 | isbm.ac.in
|
Please note the following while considering the data given in the table here:
● The fees and the average salary values are provided based on the flagship course of the institute
● The entrance exam differ for various programs offered by the same institute
● For detailed information of each institute, please refer to the official website given
● The list prepared here is based on the colleges which provide the MBA or PGDM and similar courses.
There are a lot of reputed colleges under many state and central universities which offer the postgraduate specialisations in advertising and communications
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