Blue ADynamicsa brief was to develop a new product designed to sit within Vichyas Capital Soleil Sun Care range which is aimed at a demographic of 13-25 year old male consumers. The team developed aMagnetic Wash-On Sun Protection,a a brand of skincare cleansers with built in sun protection factor (SPF). By cleansing with this product a consumer can also ensure protection from incidental sun damage throughout the day. Ben Hayward of Blue ADynamics described the brand as aa revolutionary body and face wash range that fits into your individual daily routine and active lifestyle.a
Blue ADynamics presented their marketing campaign and the product aMagnetic Wash-On Sun Protectiona to a panel of judges at the Paris final which included Lindsay Owen-Jones CEO of L'OrAal Worldwide and Zain Raj, CEO of Euro RSCG, an advertising agency. The judges awarded Blue ADynamics second place, based on the strength of their original idea and marketing strategy, presenting them with a silver trophy and a5000 for a European trip of their choice. They beat off competition from Argentina and Singapore, coming second to the USAas team from Brigham Young University, who study advertising at their Universityas Advertising Academy.
Participants are expected to send in their venture plan based on the above mentioned theme. To mentor the shortlisted teams, a two day Boot Camp (Prerna) would be conducted in TISS Campus two weeks prior to the final event. A panel of experts will mentor the participants and help them improvise their plans. The final presentations would be on the first day of Manthan, i.e. September 18, 2008. Contestants are required to send a soft copy of their entry to the mail ID: [email protected].
Event Details
Phase I
Prayaas: This phase will call for entries from entrepreneurs across Management and other institutions in the country. These entries would essentially be business plans with focus on addressing developmental issues in India. Through an initial screening process, top five entries would be chosen. The top entries will proceed to the Phase II and III (non elimination).
Phase II
Prerna - The Boot Camp: This phase will provide the top five entries from Prayaas a common platform to interact with each other and experts from the field of Entrepreneurship and Business. The aim of Prerna is to provide mentorship to the short-listed teams. This phase would provide business/ entrepreneurial insights to the participants.
Phase III
Prarambh: The event will mark an end to the competition, but will mark the abeginninga of a journey. The presentations of the ideas along with implementation plan will be adjudicated by the judges from the sponsoring organization, academia, experienced entrepreneurs and business personalities.
Deadlines:
Phase I
Prayaas (Elimination)
August 09, 2008: Ankur opens
August 21, 2008: Last date for receipt of entries
August 28, 2008: Announcement of 5 shortlisted teams for further phases
Phase II
Prernaa The Boot Camp: for shortlisted Teams
August 29, 2008, 5:00 PM: Registration for Prerna closes.
September 6-7, 2008: Prerna at TISS Campus
Phase III
Prarambh
September 18, 2008: Final Presentation to the panel at Manthan 2008
For participation guidelines log on to:
Ankur @ TISS
The focus then shifted on some of the activities of the organization specifically the designing of a strategy to take care of domestic remittances and ensuring the complete transfer of money to the end users. The organization is currently handling 75 lakh of remittances in the area.
At the closing moments the role and impact of SHGas was deliberated upon and how it was giving an identity to people and empowering them in the long run. Finally the audience asked relevant questions concerning challenges associated with mobilization, various models of credit delivery etc.
At the end, Prof. William rounded off the discussion by saying that in todayas world, there is a need to prepare for working with multiple goals and understand future challenges. He also stressed the need for a process orientation and readiness on the part of companies to manage the increasing complexities of risks involved.
The HR Continuum 2008 was inaugurated by Prof S Bhargava of IIT Bombay. He emphasized the relevance of the central theme of the continuum in the present context of the rapidly evolving corporate world. The Keynote Address was delivered by Mr Krishnaswamy Ramkumar, Group Chief Human Resources Officer, ICICI who took the audience through the world of mergers and acquisitions from a human perspective. He cited examples from the ICICI stable and told about the various issues faced by the parent organization after a merger. He implored the gathering to look at M&A; from an institution perspective than from a narrow financial perspective. He further added that M&A; is mainly a marriage of minds and it has to be structured properly to create growth and value to the merged entity.
Mr Vijayan Pankajakshan, Director HR, Chep Logistics India Pvt. Ltd presented the next session on aQuest-getting most value beyond the tangiblesa, where he stated that the deal value increasingly seemed to have no direct correlation to the physical assets/infrastructure. The key intangibles namely quality of human resource, track record of the human resource and availability and cost of similar home grown talent are being valued more.
Next on the line was Mr Rajiv Phadke, Executive Director, HR and Corporate Communications, Angel Broking who brought out the point that organizational restructuring has to do more with the explosive growth occurring. He specially elaborated on the mergers and acquisitions from the financial sector angle and gave examples from his own experiences.
Mr A Thirunavukkarasu, Head-Corporate Human Resources, Vedanta Group, shared his experiences of M&A; from the view point of the Vedanta Group. He gave the audience a glimpse of how Vedanta resources handle inorganic M&As; across the world. He gave his insights on the policies which are followed by Vedanta resources to manage and retain talent across its various business units.
The last talk of HR Continuum 08 was delivered by Mr S Srivathsan, AVP-HR, Sony Entertainment Television, a SJMSOMite himself .He entertained the audience with anecdotes from his life, from his 10 years of experience in the media sector. He shared his insights about the career opportunities in media sector and gave a birdas eye view of the challenges which are faced by the media in retaining talent.
The confirmed list of participants is as below:
- Dr Bala V Balachandran, Founder and Honorary Dean, Great Lakes
- Prem Chand Gupta, Union Minister for Corporate Affairs
- Dr TV Rao Chairman, T V Rao Learning Systems Pvt. Ltd.
- B Muthuraman, Managing Director, Tata Steel
- Satish Pradhan, Executive VP Group HR, Tata Sons
- Pranab Barua, Head a Retail Business, Aditya Birla Group
- Chandrasekaran, President & Managing Director, Cognizant
- Dr Chandrasekhar Sripada, President HR, Capgemini Consulting India Pvt. Ltd.
- Allen Sequeira Sr. VP HR, Mahindra & Mahindra Ltd.
- B Venkatramana Sr. VP HR, Reliance Retail Ltd
- Lancelot Cutinha VP, HR, Big FM
- Steve Rich, Shared Services Manager Indian & ASEAN HR, Caterpillar.
- Anuj Kumar, Associate Director HR, CSC
- Dr K Prabakar VP, Corporate HR. Apollo Hospitals
The second speaker, Ms Arora started her interaction on aEmpower your Managerial Expeditiona by pointing out at the increasing complexity of todayas organizations from vertically integrated to a globally encompassed networks. The strategic shift of playing bigger than the size by leveraging networks also needs shift in managerial task masters with higher flexibility, adaptability, cross functional and cross cultural risk assessment capabilities. The other aspects which need consideration to build successful networks are the understanding of regulatory, resource and infrastructure spreads, varieties in culture and strategy as well as laws protecting intellectual properties. She also pointed out the importance of broader business understanding besides functional skills to play a vital role as the node in the network.
The congregation also had an opportunity to listen to Mr Gopalakrishnan, a serial entrepreneur of 4 start ups including his last venture, mobile2win. As part of his talk on aInternational Entrepreneurship a Opportunities and Challengesa, he shared his experience in the aspects of setting up, raising funds for and exiting businesses. According to him, the important steps no entrepreneur should skip in setting up the business are defining milestones & grand vision and interacting with domain specialists to determine the nuances. Quoting his experience of setting up mobile2win in China, he stressed the need to delve into cultural aspects in addition to the above issues. He shed light on alearning the hard waya and the issues involved, the people and their values and dilution of control during fund raising for such ventures. The third aspect he dealt with related to entrepreneurship was putting together a leadership team, handling day-to-day operations and ethics.
Discuss here:
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Following are the sessions scheduled for the symposium:
1) Innovation Management: Leadership at the forefront
Leadership plays a dual role in Innovation management. They guide the process of innovation and ensure its execution as well. The issues concerning innovation and the role of a leader in driving the innovation is one of the primary discussion points in this session.
2) Strategising the Indian IT: Finding the Road Ahead
The Indian IT sector, impacted by adverse global cues, has entered a period of relatively modest growth. There is a need to innovate and excogitate the business strategies as we move ahead. This panel discussion session aims to discuss the IT Industry from a strategic point of view.
3) Customer Value Innovation: A Strategic Shift
In this information age of hyper intelligent customers, it has become imperative for the IT companies to offer an innovative and differentiated value proposition; to achieve high growth and make competition irrelevant through customer value innovation. Discussion on maximizing the customer Value through constant innovation is the focal point of discussion in this session.
This event being held in partnership with the industry is supported by STPI, has Yahoo! India as its Corporate Partner along with Evalueserve, PWC, Kolkata Port Trust, Coral Software partnering the symposium in various other capacities. The event is targeted at managers and leaders involved in the process of innovation in organizations, management consultants, IT professionals, senior executives and students with dreams of a future in IT. For further details of the event, kindly log on to: www.iift-seminars.com/it
L!VE has been in circulation as an e-zine since the January of 2006, and started rolling out as a print
edition since 2008. L!VE typically reaches companies, B schools, academicians, entrepreneurship networks and others having an interest in management and its applications. Read the latest edition of L!VE at http://www.som.iitb.ac.in/live/
The first speaker for the session was Mr Amarjeet Singh, Regional Manager, Northern Region, SEBI. He gave an insight on Financial Environment: Regulatory Perspective. With increased liberalization in the economy, the regulatory policies of the government are sometimes issues of contention. Mr Singh discussed the role of regulations in the Indian Economy; the main objectives of regulatory policy being to enhance safety, transparency, effectiveness and fairness in the economy, bringing about overall protection for the investor. He described the regulatory strategies of the government as being reactive, preventive and proactive and gave the audience an insight into SEBIas surveillance tools. He briefly highlighted the types of SEBI regulations in place. The challenges to the growth of the Indian securities market were touched upon, factors such as investor education, insider trading, growing volatility being among the more serious concerns to the regulatory body. In fact, the national regulations system has its jurisdiction only within the boundaries of the countryas economy and in this time and age of truly global markets; regulatory policies are increasingly dependent on MoUs between countries.
The next speaker was Mr Ranjan Kumar Das, Head of Audit and Compliance at Axis Bank. Mr Das made his way around the audience, posing questions, sharing his insights and asking the audience to come up with their own opinions and thoughts. He started with the basics such as what exactly a slowdown in the economy meant, in a national and international context. From there the discussion progressed to the current global economic indicators which include rates of inflation, unemployment, real GDP growth, FDIs etc. The present scenario in terms on Indiaas rising inflation rate, now at a multi-year high, over spending by developed countries, the sub-prime crises, soaring oil prices and political and social instability was touched upon. The discussion then revolved around the domino effect of globalization and finally future perceptions of the Indian economy. There seemed to be a consensus that we were facing a credit crunch, a slowdown in the countryas growth rate but there would also be reduced levels of unemployment and a significant reduction in the poverty rate.
The session came to an end with Prof S K Jain of DMS, IIT Delhi giving his views on how the future of the Indian economy depended to a large extent on the political leadership, citing the 1991 economic reforms as an example. He reiterated the point that the extent to which an economy is dependent on other economies is based upon internal factors.
In the lecture he also outlined a few reasons of unethical behaviour which was defined by the group as lack of sensitivity towards the interest of others. Pressure to perform, cost constraints, temptation, greed, retaliation for some ill treatment were a few causes stated. Some interesting cases and instances were brought to the platform to illustrate the connections.
Doing ethical business maybe a little difficult especially at the nascent stages of a firm but that alone makes it stand apart from its competitors. The HR managers must ensure that the firm treats its employees fairly and set the tone for ethical behaviour elsewhere in the dealings of organization.
aIt is not all about attending lectures. We also have Sentosa Island and Genting highlands on the menua says the Study Tour Committee. This would be a welcome change from the schedule that accompanies a one year program.
The second day starts with Mr Vishal Bhatia (VP-Marketing, Pepsi), Mr Ashwini Aggarwal (Country Category Manager, HP India), Mr Baljeet Singh (Head Sales Support, Apollo tyres) and Mr Sanjeev Nimkar (Business Head - VMA, Phillips) sharing views & experiences on aPricing: overcoming the hurdles and challengesa. Moving to the last session on aRetail in India: Revolution or Evolutiona the event will witness Mr Sandip Tarkas (Head, DCM, Pantaloon Retail India Ltd.) and Mr Gaurav Saxena (DGM, Bharti Walmart Pvt. Ltd.) Last but not the least the show ends with the closing ceremony showcasing Mr Laxmi Goel, Director, Zee News.
And every session will have a student competition of writing a background research on the same. The event has received 170+ entries from the students of various B-schools in India. Best two teams have been shortlisted for each session & they will be presenting their views in front of the speakers of the respective sessions who will be acting as jury as well. The event is sponsored by Klgsystel; along with Pepsi & Pagalguy as event partners.
aSporadic efforts do not produce results. The top management involvement has to be sustained in program and process monitoring.a On the course of action to be taken Meenakshi said, aCustomer Service improvements should be like a movement, a continued perspective over a longer time frame. No improvement is too small. The solutions need not be complex, but often are simple.a said A Meenakshi, ING Vysya Bank.
While presenting a case study on the public transport system in Karnataka, K Jairaj, Principal Secretary to Government, Energy Department, illustrated the importance of customer centric improvements. aWe keyed into the four major factors influencing a customer a Safety, Regularity, Comfort and Accessibility and worked towards improving them.a
According to Abhishake Mathur, ICICI Direct, aThe four barriers in selling customer centricity to the top management are Non-Linear Rate of Return, Unaligned Focus, Lack of proper measurement techniques and a weak external support. The organizations need to address these issues and break these barriers for achieving the target."
In his address, Mr. Manivannan, Deputy Commissioner, Mysore District said, aBe it private or public sector, whenever someone tries to change the system, there is a risk involved. The question is a Who will take the risk? Unlike private sector, there is no reward for taking the risk in government service. Despite that, people join government service because of a sense of duty, because of desire to serve the public. We should install a system to recognize these people, or the system will never change."
Also, The conclave hosted panel discussions on the subject and was addressed by Dr Pradeep Rau - Infosys Technologies, Radhika Ramesh a Bharti Airtel and Mr. G Shankar Nair a Convener, Custommerce.
Ideas that involve or leverage technology in any sphere of human
activity - be it services, agriculture, manufacturing, construction or
education stand a good possibility of qualifying. The competition is
also open to ventures that are in early stages of planning and
execution. Winners of the competition will be considered eligible for
funding amounting to a minimum of USD 500,000 from IDG Ventures,
India.The final is scheduled to take place on November 21, 2008, in
Chennai where presentations will be shown to a jury comprising of
entrepreneurs, investors, successful business executives and
academicians.
Fr P Christie, Director, LIBA said, aThe objective of the competition is to foster entrepreneurship in India. The competition will also identify and recognize ideas & talent that can create tomorrow's businesses. It will bridge the border between business ideas and commercialization.a
Important dates:
Closure of Registration - Sep 23, 2008
Last date of submission of Executive Summary - Sep 26, 2008
Last date of submission of detailed Business Plan - Oct 24, 2008
Last Date for submission of Final Presentation - Nov 19, 2008
Final Presentation - Nov 21, 2008
Visit www.liba.edu/bpc to know more and participate.
For queries, please write to [email protected]
Swaranandwan, Anandwan's Orchestra of handicapped people has been keeping Anandwan running for the past six years earning crores for it. A couple of songs and the audience contributed 16 thousand rupees to Anandwan.