hey baccardisprite
This thread is really great. good work. I've been having lot of doubts about mba and masters programs and how they differ and what would help me and this is the perfect place.
I am currently in final year of engineering (mechanical) from one of karnataka's top colleges. I am interested in pursuing a career in talent management for entertainment and sports sectors(particularly entertainment) and i have read up about it and i have got the understanding that a degree or course in marketing is required for the same.
my query is, would it be better to do a MS in Marketing, rather than an MBA, if i wish to pursue a career in this field? Also, are there any recommendations for universities in the US/ in singapore, where i can pursue the same?
EDIT: i have no problems in restricting myself to USA or singapore. even doing such a course in the UK or rest of europe is feasible.
thanks in advance, looking forward to your response.
Oromis
Very good, you seem to be set on a career at a young age, which is always a good thing. You need to therefore try and get into the media & entertainment (M&E;) industry and from there branch out into sports media. M&E; is a highly experiential industry and the educational avenues to get in are rather limited; and the industry is highly networked so you need to know people in order to make a first foray. A Masters in Marketing may not necessarily help. So you need to use the next few months to work a few strategic options:
- Professional entry: try & get a job in Media & Entertainment right out of college. Do you know people in industry, uncles, aunts, cousins, dad's friends? no harm in using personal networks. See if anyone in your immediate network (or a degree removed) can help you gain a foothold into the media industry (electronic or print).... The other option is to see if you can get into mobile media content or on-line media content companies and begin your career from there.... Bottom-line - you'll need to make an effort to reach out because your campus placements isn't going to get you anywhere in this industry.
- education: surely you have friends who have entered some of the top Indian B-Schools - IIMs, FMS, XLRI, SPJ etc... Find out which Media companies recruit on these campuses - TV / Electronic (Sony ET, GE NBC Universal, NDTV, Times TV..), Print (TOI, ABP etc..), Cable / Mobile / On-line (many companies like Bharti, Airtel, Tata Sky)? If there's any critical mass of recruitments ( I doubt if these companies recruit in numbers similar to say Banking / consulting / IT / Services etc..), then it is worth preparoing for the CAT and making a play for a career outside these schools.
- education (abroad) - in my opinion, not advisable at your age. M&E; roles abroad are highly connected to local / regional cultures, you'll need to bring on-ground experience or highly applicable / transferable experience from a different market (say 5-7 years in Media in India) to convince employers to even look at you.....Unless you have a network that can immediately help you with internships and early career job opportunities.
I'd suggest taking the first 2 routes above, try and get into the industry as early as you can, working there for 5-6 years to gain a bag of skills that future employers will find attractive, then going for an MBA or a more specialist mass comms masters degree.
Hope that helps
All the best