Marketing Officer IBPS CWE SPL V 2016

Bank PO IBPS SO
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any one fm odisha 

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koi he odisha ke

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what are the topics we should prepare for interview???shall we also prepare banking??

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Hi All,

Application Link is working now.  Now you can download your application form. 

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PLEASE SHARE YOUR INTERVIEW DATE...!

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Will one require NOC Certificate if one is still in probation in xyz nationalized bank to attend marketing interview?

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Anyone for interview from Mumbai ?

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Interview me resume bhi leke jana hai kya ?

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When IBPS will display marks of SO so that we come to know do we really have chance in interview ???

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approx how many candidates are qualified for interview???it also like 1:3 ratio like ibps po???

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In the interview call letter it is mentioned that proof is required about major specalisation  incase of dual specialisation. But in my certificates nowhere mentioned about major speciasation..plz advice 

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plz help me frns.... In my application form in QUALIFICATION DETAIL i have written MBA IN MARKETING but i am PGDM... What shall i do know... they will raise question on it... actually PGDM option was not there so i wrote MBA... PLZ HELP ME OUT

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How many folks @ Trivandrum on 18th March ???

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i have two doubts: kindly help;

first - I am only having consolidated marksheet of Graduation( no degree or Provisional). is this enough or is it compulsory to have one of them??????????

second: My company( private) is not giving any work exp. certificate as i am currently employed in it..i have appointment letter and salary slip....is this enough???

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There would be 7 ppl in our board. Let's prepare guies! So let's discuss few pivotal things point wise.. 1. What way u may increase ur CASA and Advances... pls tell...

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Is budget 2016 a boon or bane for Indian banking industry? Explain..

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1. Highlight the difference between traditional organization chart and modern customer oriented organization chart. 
2. Explain: 
a.) Customer Delivered Value
b.) Total customer value
c.) Total customer cost
3. Explain: 
a.) Basic marketing
b.) Reactive marketing
c.) Accountable marketing
d.) Proactive marketing
e.) Partnership marketing

4. Draw and explain BCG (Boston Consulting Group) Model. 

5. You are asked to write a marketing plan. What will be the major headings under which you will divide the whole plan?

6. What are the qualities of good marketing research?

6. Differentitate between potential market and available market. 

7. Explain the difference between trend and fad. 

8. Explain the following abbreviations used for target market:

a.) SKIPPIES
b.) MOBYS
c.) DINKS
d.) DEWKS
e.) PUPPIES
f.) WOOFS

9. What are the major factors influencing the buying behaviour?

10. What are the various stages of buying decision process?

11. Differentiate between business market and consumer market. 

12. Explain: 

a.) Straight rebuy
b.) Modified rebuy
c.) Systems buying

13. What are the various oraganizational factors influencing the business buyers?

14. What is insitutional selling?

15. Explain: 

a.) Pure Monopoly
b.) Oligopoly
c.) Monopolisitic competition
d.) Pure competition

16. What is a strategic group?

17. Explain following types of competitors:

a.) Laid-back competitor
b.) Selective competitor
c.) Tiger competitor
d.) Stochastic competitor


18. List the steps you will take while designing your competitive intelligence system. 

19. What is a competitor centered company? What are its main features?

20. What is a customer centered company? What are its main features?

21. Explain: 
a.) Mass marketing
b.) Mass marketing

22. What are the benefits of segment marketing over mass marketing?

23. Explain the approach you will take for market segmentation. What major segmentation variables will you use?

24. What are the characteristics of effectively segmented market?

25. What is megamarketing approach?

26. Differentiate between identity and image. 

27. What are the different positioning strategies used by companies?

28. What steps will you pass through while developing a new product?

29. What are the various methods for the test marketing of consumer goods?

30. What are the different stages in consumer adoption process?

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Will IBPS upload cut off list for SO before interview. ??

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guys i have my class 10th certificate with dob but i have lost my class 12 th certificate given by cbse , i only have mark sheet of class 12th , will it create any trouble at the time of doc verification ? tia

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Hello There,

Scorecards are out!

Any kind-soul who can see his/her marks and tell us about cutoff. Anyone?

Here is the link


http://demo.sifyitest.com/cwesplnov15/ressosd_feb16/login.php?appid=3708e6ee0a12690b6d14be7119f25155