Articles in IIT Roorkee

The mega event which was eagerly .The Objective of the workshop was to sensitize the students with various aspects of branding such as * Building, measuring and managing brand equity * Gauging the effectiveness of a brand * Development of a transformational brand strategy * Inspiring employees to live brand * Brand conflicts and consumer […]

“The idea is to capture the mood and sentiments of cricket fans and translate them into numbers which will be reflected by stock-prices “informed Rahul Roushan, final year student of postgraduate programme of IIMAand one of the developers of the website. Currently the website has issued IPO (Initial Public Offering) of all the international cricketers […]

The recent workshop by Bristlecone, a leading consulting firm and a subsidiary of Mahindra & Mahindra on Supply Chain Management at DoMS, inspired an effort at organizing a broad-based seminar on the topic. How efficient supply chain management is working wonders for companies, cutting across industries, is the question sought to be addressed. A privileged […]

Two milestones were breached with the Final Placements of DoMS, IIT Roorkee’s MBA Class of 2006. The first that it was declared closed in few hours flat, for the batch size of 47 students; and the second was surpassing the 6 lac mark in terms of average salaries. DOMS witnessed top brands virtually fighting for […]