Articles in MICA Ahmedabad
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MICA BRINGING SEMIOTICS TO THE FOREFRONT
Unleashing innumerable layers of marketing, MICA is probably the only B-school that has experimented with its curriculum in the field of marketing time and again. Always enjoying the sweet spot for being recognized as a C-school, MICA has for years focused on branding, strategic marketing, and communications. Creativity and innovation is a way of life
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All about MICA
Ahmedabad, November 19, 2019 Established in 1991, MICA (formerly known as Mudra Institute of Communications Ahmedabad) is the only residential institute in the country, and perhaps in the Asia Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous non-profit institution, offers a wide-range of academic programmes including three residential
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Valedictory Ceremony of Online PG Certificate Programme hosts by MICA, Ahmedabad
MICA Ahmedabad conducted two valedictory ceremonies on campus for the Online Programs that are offered via technology partners TalentEdge and UpGrad on 19th and 21st April 2019 respectively. The ceremony witnessed a total of 73 participants from different states of India. The two ceremonies included 18 participants of the Online Business Management course via TalentEdge
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MICA’s rural immersion programme
Every once in a while, life gives you the opportunity to step out of your comfort zone; to really push yourself and live a life that may have seemed so distant at one point. When you are presented with such an opportunity, don’t think twice before grabbing it by the lapels. This is what 180
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The Secret behind the MICAn Edge by Shreya Sawleshwarkar | MICA
The potential of time cannot be underrated. Have we ever given a thought to how much a few months can impact us? I hadn’t. Until I came to MICA and felt, for the first time ever, that I really knew myself. MICA is a place that brings out the real you. It is in the
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MICA | Finance meets Marketing – Summer experience at RBL Bank
Finance? Isn’t working at a bank all about Assets and Liabilities, the boring desk job that MICAns dread. Yes, I thought the same too. But soon I saw myself co-coordinating photo-shoots, making digital & communication strategies and even writing scripts, perceptions changed pretty quickly. Adding to that I had to brief agencies about what kind
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MICA Internship Diaries #3
I didn’t realize how unique MICAns are until my summer internship at NIVEA. My project was to create a go-to digital strategy for the launch of a new men’s grooming range. This required me to undertake market visits, consumer interviews, mystery shop, and suggest innovative consumer engagement ideas. It was a pretty extensive project, however,
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MICAT 2018 Result Out!
MICAT Result and Shortlist 2018 has been released. Those who appeared in this exam can check their result by logging on the MICAT website. If you want to gain access to your MICAT 2018 Scorecard, you need to have your login id and password issued to you at the time of filling an application form.
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