Articles in MICA

“Although I have worked at Accenture and Nielsen before coming to MICA, I’m super excited about making my foray into Digital Marketing, particularly in the context of the Indian FMCG sector. We have had classes in two terms dedicated to digital marketing; I remember coming up with a new product for a classmate while learning […]

“I worked in Digital Marketing for 30 months before coming to MICA, and this is an area I’m extremely passionate about. I realise how lucky I am because not only am I studying what I love, but I’m getting an opportunity to apply those learnings in the very field that excites me. I’m looking forward […]

“I’ve grown up watching and loving Disney, and still do. Getting the chance to work at a company that has played such a huge role in my growing up years, is like a dream come true. Having worked in sales for 2.5 years, I’m now excited to understand marketing from a backstage perspective. Disney is […]

MICA, Ahmedabad once again achieved 100% Placements for its summer internship placements for the year 2017-18. Students of MICA received internships in top companies. The number of first time recruiters and international offers made saw a steady increase. Highlights 3.5x increase in International Offers made 33% increase in number of FMCG recruiters 42% increase in […]

Known for making news for all the right reasons, MICA – The School of Ideas, unveiled its strategic intent, refreshed visual identity and its Vision 2020 on its 19th convocation (March 29, 2014). As part of the brand refresh, it has also dropped its acronym and is now known just as “MICA”. Initially set up […]