Mudra Institute of Communications, (MICA) Ahmedabad Overview

MICA Ahmedabad, the school of ideas is known for its management programs in the Communication and Innovating Marketing field. The major courses offered by MICA Ahmedabad offer MBA, certificate, and PhD courses in management. The college also offers cover specialization in disciplines such as Marketing Research, Digital Communication Management and Brand Management. The MBA shortlist for 2022 Admission has been released by MICA Ahmedabad on the basis of CAT/XAT/GMAT score. Shortlisted candidates will be further called for MICAT, GE (Group Exercise) and Personal Interview (PI).

MICA Ahmedabad is known for a decent Return on Investment (RoI). The MBA fees at MICA Ahmedabad for 2 years is INR 21 Lakh. The institute completed the placement drive for its 27^th PGDM-C batch with a 100% placement percentage. The Highest Salary stood at INR 57.51 LPA & Average Salary stood at INR 19 LPA. MICA recently concluded summer internship placements for the batch 2023 and the Average Stipend stood at INR 1.02 Lakhs whereas the Highest Stipend stood at INR 3.5 Lakhs for 2 months.

MICA Ahmedabad Quick Facts

• Courses: MICA offers 8 Online Programs in the fields of Advertisement, Digital marketing, Sale and Marketing Communication.
• Scholarship: MICA offers a 25% annual scholarship over annual program fee to PGDM-C and PGCP-CCC students.
• International Immersion Program: MICA has collaboration with 8 international institutes including ESCEM, France Business School, France, School of Communications, Nanyang Technological University, (NTU), Singapore, Institute of Applied Media Studies, Zurich, and University of New Mexico, USA. 
• Cutoff: PGDM-C CAT/XAT/GMAT actual cut off is expected to be above 80 percentile.
• Placements: 27^th PGDM-C batch achieved 100% placements. The highest salary package was INR 57.15 LPA, average salary was INR 19 LPA. 77 recruiters & 208 students participated in the placement drive.

MICA Ahmedabad Admission Dates

MICA Ahmedabad Rankings

MICA Ahmedabad Placements 2022

MICA Ahmedabad recently concluded the 2022 placement drive for its 27^th PGDM-C batch. Students achieved 100% placements. A total of 208 students participated out of which 45% were male students & 55% were female students. The major highlights of the placement drive are as follows:

• 77 recruiters visited the campus, 58% of which were first-time recruiters.
• The placement percentage stood at 100%.
• Students received an average salary of INR 19 LPA.
• The highest salary package, which stood at INR 57.51 LPA, increased by 16% compared to the last year.
• Top 50% of the batch received an average salary of INR 24.15 LPA that increased by 35%.
• Recruiters came from various sectors like IT / ITES, Analytics, Consulting etc.
• The highest number of offers came from the IT / ITES sector.

MICA Ahmedabad Scholarships

MICA provides scholarship and financial aid to PGP, FPM and PGP-CCC students. Some of the scholarships are mentioned below:

• MICA Scholarships: This is offered to students based on academic performance along with family income. Each awardee gets a 25% scholarship amount of annual fee in the program.
• FPM Financial Support: FPM students are provided monthly stipend of INR 27500 for first 2 years and INR 29700 for 3rd year and INR 33000 for 4th year.

MICA Ahmedabad Faculty

MICA Faculty initiated Journal of Creative Communications (JOCC) in collaboration with SAGE Publication. It is an international peer-reviewed academic journal under the support of MICA. MICA currently has 31 Full-time faculty members, along with 13 Adjunct Faculty and other visiting faculties from academic and industrial fields.

Falguni Vasavada-Oza, Professor and Area Leader of Strategic Marketing, has been 3 times TEDX Speaker about Body Positivity, Rethinking Happiness and Breaking Stereotypes. She is honored as Women of the Week by CNBC Bazaar and Zee24Kalak. She completed her doctorate from Ph.D., Sardar Patel University, 2009. Other Faculty like Anita Basalingappa, Professor, Chairperson of Online Programmes, have IIM Ahmedabad Professional Affiliation -1994. She has also received Dr. D. C. Pavate Visiting Fellowship at Judge Business School, University of Cambridge, UK.

MICA Ahmedabad FAQs

Q. What is the pattern for MICAT, GE-PI at MICA Ahmedabad?

Ans. MICAT is Computer Based Test (CBT). The MICAT has been designed comprehensively to assess analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creativity potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. All psychometric questions are compulsory. A group exercise is a team-based evaluation process wherein candidates will be judged on their performance with their allotted group members. There will be no screening after the GE. All those who have appeared for GE will also appear for Personal Interview. This consists of interactions with the candidates, to assess their suitability for Creative Leadership in Strategic Marketing and Communication driven industry sectors along with other required traits. This does not require any prior preparation.

Q. How can I prepare for MICAT and GD-PI at MICA Ahmedabad?

Ans. The MICAT has been designed as a comprehensive test to assess analytical and verbal ability, logical reasoning, convergent and divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues including areas covering media, marketing, advertising and business. GE and PI - These consist of a series of interactions with the candidates to assess their suitability for the Strategic Marketing and Communication driven industry sectors. This does not require any prior preparation.

Q. Does MICA Ahmedabad offer student exchange and learning programs with foreign universities?

Ans. Yes, MICA has collaborations with many international management and communication institutes.

Q. What are the other ‘on campus’ activities at MICA Ahmedabad?

Ans. The institute encourages students to participate in extracurricular activities for holistic growth. There are a number of formal and informal student-run committees at MICA that organise events throughout the year.

Q. What are the online programmes provided by MICA Ahmedabad? 

Ans. MICA provides multiple online programmes such as Advertising Management & Public Relations, Market Research & Data Analytics, Digital Marketing & Communication with Specialisations, Digital Marketing, Managing Brands & Marketing Communication, Media & Entertainment Management, Business Management, Sales & Marketing Communications. 

Q. Does MICA Ahmedabad have any international collaboration? 

Ans. Yes, MICA has international & Domestic collaborations. The institution is accredited and affiliated with the Chartered Institute of Marketing, UK. It is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of Management Development Institutions in South Asia (AMDISA). These tie ups focus on faculty, jointly research and student exchange. MICA has collaborations with the following institutions: 

• Queensland University of Technology, Australia
• School of Communications Arts, Bangkok University, Thailand
• Graduate School, Bangkok University
• School of Communications , Nanyang Technological University, (NTU), Singapore

Q. What are the placement records of MICA Ahmedabad? 

Ans. The placement record of MICA Ahmedabad is good as this is one of the prestigious MBA colleges in India. All the notable recruiters come to hire the aspirants of the institution. In the 2021 Placement Drive, 100% of the students got placed. The highest CTC was offered at INR 57.51 LPA. Posts like Brand Manager, Internal Corporate Communications, Product Manager and various other roles are offered. Top companies that participated at the placement drive include L'Oreal, Google, Procter & Gamble, Amul, Amazon, Flipkart, Fossil, CocaCola, Sony, etc.

Q. What are the Leadership & Management Development programmes offered by MICA Ahmedabad? 

Ans. The Leadership & Management Development programmes are offered by MICA Ahmedabad. It is designed for the assessment of learning and development needs of the client with crystal clear acknowledging objectives & outcomes. Some of the top league, corporate house, public sectors which have worked with MICA, are: 

• Infosys
• Pacifica
• TATA Motors
• TCS
• USHA
• Amway
• Adani Wilmar

Q. What are the opportunities given to the students at research work in MICA Ahmedabad? 

Ans. MICA has three functioning bodies which provide connections, plans to the students at Research Works. These two committees are MICAMINDS, MLS & MICA Research. These bodies simplify dissemination, assimilation projects, case studies and lectures. All these student-run committees ensure that the graduate students of the MICA are aware of market industry realities. 

Q. Is MICA Ahmedabad a good college? 

Ans. Yes, MICA is one of the best management institutes which is highly rated and recommended for pursuing different PG Diploma courses in management. MICA Ahmedabad is known for its placements and infrastructure. The institute maintains a 100% placement record every year. In the 2022 placement drive, students received an average salary of INR 19 LPA. The highest salary package stood at INR 57.51 LPA. 208 students participated in the placement drive & all of them were placed.