Mudra Institute of Communications, (MICA) Ahmedabad Admission Process

MICA Ahmedabad Admissions 2022

MICA Ahmedabad is the only residential institute in the whole Asia-Pacific region, offering higher education in Strategic Marketing and Communication. MICA Ahmedabad flagship program is PGDM-C which is accredited by NBA and has equivalence to an MBA degree by AIU. Apart from PGDM-C, MICA also offers general PGDM. Both the courses are approved by AICTE and selection to them is based on entrance tests like CAT/ XAT/ GMAT/ MICAT. A total of 180 candidates are shortlisted for PGDM-C and 36 for PGDM. 

MICA Ahmedabad also offers a certificate course known as Crafting Creative Communication (CCC). Besides offline certificate courses, students can opt for the online certificate programs offered by MICA, in 9 specializations. Admission to certificate courses is based on an entrance test conducted by the University followed by GD & PI.

Placements at MICA are majorly provided to students of PGDM-C and CCC programs. The highest package offered was INR 57.51 LPA in the 2022 final placement drive. The institute witnessed the participation of 100+ companies in offering placement opportunities in 2022.

Important Dates

MICA Ahmedabad PGDM/PGDM-C Admission 2022

MICA offers PGDM and PGDM-C for 2 years. PGDM-C is offered in the following specializations:

• Advertising Management
• Brand Management
• Digital Communication Management
• Marketing Analytics
• Media and Entertainment Management

MICA Ahmedabad PGDM/PGDM-C Eligibility

• Applicants applying must have a Bachelor’s degree in any discipline or equivalent.
• Candidates in their last year of a Bachelor’s degree are also eligible to apply.

MICA Ahmedabad PGDM/PGDM-C Selection Criteria

The PGDM selection at MICA is a 3 step process:

Step I: Entrance Exam Score 

The candidates are shortlisted based on a valid score of CAT/ XAT/ GMAT exams.

Step II: MICA Admission Test (MICAT)

The shortlisted candidates need to sit for MICAT which consists of 3 sections:

Section A: Psychometric 

Section B: Descriptive Test

Section C: 4 sections:

• Divergent and Convergent Thinking 
• Verbal ability 
• Quantitative Ability and Data Interpretation 
• General awareness

Step III: Group Exercise (GE) & Personal Interview (PI)

Candidates who will be shortlisted based on their performance in CAT/XAT/GMAT (50%) & MICAT (50%) are called for final selection round i.e. GE & PI.

The composite score for final selection is prepared by assigning a weights to different components as tabulated below:

Shortlisting Criteria

• For the students who qualify Section A of MICAT, their performance in CAT/XAT/GMAT exams will be considered. 
• Candidates with the minimum cut-off in CAT/XAT/GMAT will be shortlisted for further rounds. 
• For those who qualify CAT/XAT/GMAT, their Section B of MICAT will be assessed.
• Those who qualify based on relative performance subject to a minimum cut-off in Section B of MICAT shall have their Section C of MICAT assessed. 

MICA Ahmedabad FPM Admission 2022

MICA offers 3 years FPM course in 5 areas of specializations namely:

• Management
• Communication
• Marketing
• Media & Entertainment
• Digital Marketing

MICA Ahmedabad FPM Eligibility

• The candidates must have a Master’s Degree with at least 55% marks.
• Foreign nationals and NRIs with non-Indian degrees that are considered equivalent to the qualifications listed with GRE above are also eligible to apply for the course. 

MICA Ahmedabad FPM Selection Criteria

The Admission process consists of two steps:

Step I: Telephonic Interview

The eligible candidates have to appear for the telephonic interview round. 

Step II: MICA’s FPM Admission Test

The shortlisted candidates of Telephonic interview round need to take the FPM Admission Test organised by MICA. The test is a 3 – day process organized at the campus, which includes: 

1. A Written Test (WT) – The Written Test checks the candidate’s theoretical understanding of communication, the ability to investigate a communication phenomenon, and the ability to interpret data and draw conclusions.
   • It is a descriptive test and is based on prescribed readings. 
   • Candidates shortlisted after the telephonic interviews will be informed through email. 
   • They are required to bring copies of the readings to the WT as it is an open-book exam
2. An Individual Presentation (IP) – During the Individual Presentation (IP), the candidate is required to present the topic based on the submitted research proposal. 
   • The students will be given 15 minutes to present to a panel of experts. 
   • Candidates need to make PowerPoint (PPT) presentations and present them.
3. A Personal Interview (PI) – A panel of experts will assess the candidate’s personality and passion for research during the PI round.

MICA Ahmedabad CCC Admission 2022

MICA offers another residential program, Crafting Creative Communication (CCC). It is a one-year program certificate course.

MICA Ahmedabad CCC Eligibility

• Students applying for admission to the CCC (Crafting Creative Communication) course must have a Bachelor’s degree (10+2+3 system) in any discipline or equivalent.
• Those who are in the final year of their Bachelor’s degree can also apply.

MICA Ahmedabad CCC Selection Criteria

Admission to the course is granted based on a written test followed by a GE and PI.

• Candidates have to take the written test. 
• The test is conducted through email with a limited time of 48 hours.
• Shortlisted candidates will be eligible for Group Exercise (GE) & Personal Interview (PI).
• The final selection list of the shortlisted candidates is based on their overall performance.

MICA Ahmedabad Online Programs Admission 2022

MICA offers the following Online PG Certificate Programs:

• Advertising Management and Public Relations
• Digital Marketing
• Advanced Certificate in Digital Branding & Advertising
• Managing Brand & Marketing Communication
• Media & Entertainment Management
• Digital Marketing & Communication with Specializations
• Business Management
• Market Research and Data Analytics
• Sales and Marketing Communication

MICA Ahmedabad Online Certificate Programs Eligibility

For Indian Applicants: Bachelor’s in any discipline with a minimum of 50% marks from a recognized university.

For International Applicants: Bachelor’s degree from any recognized University.

MICA Ahmedabad Online Certificate Programs Selection Criteria

Admission to the Online Certificate programs is based on the following parameters:

• Marks in graduation 
• Statement of Purpose
• Telephonic Interview

How To Apply for MICA Ahmedabad?

To apply for admission at MICA, the students are required to follow the given steps:

• Go to the official website of MICA
• Select the desired course and click on ‘Apply Online” option. 
• Register and sign in as a new user.
• Fill in the correct Personal Details, Academic Qualifications in the application form.
• Upload the photograph and signature correctly.
• Pay the fees through the online or offline mode of transaction.
• Recheck all the details and submit the form.
• The candidates are advised to take a printout of the completed form.

Registration Fee

The fees for the application form of the different courses available at MICA are:

• The students can pay the fees online as well as offline. 
• Online transactions can be done through a Debit/Credit card.
• For offline transactions, fees can be paid in cash through SBI Bank Challan or DD. 

MICA Ahmedabad Scholarship and Financial Aid

The Scholarships at MICA are offered to the students based on their overall academic performance and family income. 

Currently, the scholarships are offered to students pursuing any one of the residential programs.

Each scholarship amounts up to 25% of the annual fees per student in the program.

Scholarship Criteria:

• Student’s academic performance and attendance 
• Family Income not exceeding Rs. 8 lacs per annum
• Income certificate and Bank Statements of previous years
• Other achievements

A total of 19 scholarships are awarded to the students:

1. 9 for the PGD program 1st Year
2. 8 for the PGD program 2nd Year
3. 2 for the CCC program.