The event was flagged off by Mr Shiv Kumar (MD , NOKIA India ), Ms Yukta Mookhey (Former Miss World and bollywood actress), and Mr Mukesh Rishi (Bollywood actor).On the occasion, Mr Shiv Kumar said aItas a great initiative by NITIE, I am sure MANDI will go places in the year to comea. Adding to that, Ms Yukta Mookhey said aIt was great interacting with the students, I wish them the very best in their endeavorsa.

Conceptualized by Dr. T Prasad, MANDI stands as a hallmark in NITIE’s curriculum as it integrates the theoretical principles of managerial economics, marketing and basic market research, consumer behaviour etc , with their practical application. It is a socio-marketing initiative, helping in experiential method of teaching. Dr T Prasad says aThe central purpose of MANDI is three-fold. Firstly, to contribute to Navnirmiti and hence make a difference in the lives of thousands of children who lose out on basic education. Secondly, having management students practice the classroom concepts of Marketing, Principles of Management, Business Economics, and Accounting, Consumer behaviour on the field. Thirdly, this unique event intends to impart an additional dimension to the learning of the students who buy these toys.a

The response from the consumers was enthusiastic and encouraging. Little Amit just in his third grade, appreciates the ease the toys can bring to his daily math lesson. Amit had just purchased one each of all 3 toys on offer a Jodo 3D set, Tangram and pharaohas pyramid. MANDI 2008 was a manifestation of NITIEas commitment towards instilling a sense of Corporate Social Responsibility in the managers of tomorrow.

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