1. What is Centre for BRICS Studies at Amity University Gurgaon?

Centre for BRICS Studies is a part of Amity’s Centres of Excellence. It was formed with an objective of creating a practice research and outreach centre. It focuses on economic, social and political aspects of emerging economies of Brazil, Russia, India, China and South Africa. It promotes technological information exchange among the countries of this block. It aims to improve the professional development of the BRICS countries by benchmarking the best practices and providing a holistic atmosphere that nurtures and encourages the application and practice of research leading towards growth in all sectors.

2. How does studying about BRICS alliance helps management students?

Learning about BRICS alliance help management students in understanding of business specifics in these countries, knowledge of business environments, and readiness to work under challenging and fast-changing conditions. Management students through the centre of BRICS at AMITY University benefit from interactions with professors with deep knowledge of these markets, industry leaders who have a real-world perspective on leading business in these countries. Through practical training imparted students are able to conduct PESTLE analysis about these countries after learning. Students of International Business need to learn about recent development in regional trade agreements happening across WTO members and most importantly when Russia entered into WTO forum, thus learning about BRICS alliance help the students to correlate the basics of Economics, Trade agreements, Finance, Legal Environment and Marketing with recent happenings.

3. According to you, how does learning at Centre for BRICS aids in Employability prospects for students?

The growth for BRICS countries has been explosive over the last 10 years. Forecasts suggest that they will continue to be the main drivers of global growth in the coming decades. Companies are increasingly turning their attention to these countries as they are emerging as a source of innovation. Despite the fact that the BRICS hold immense potential, they are certainly not the countries that are easy to understand or operate in. The laws governing business are different as is the business environment. Differences also exist in the role played by government, economic systems, availability of natural resources and population demographics. Students at centre for BRICS at AMITY University have hands on experience of cross cultural environment through projects and outreach programs.

4. What projects within BRICS create preconditions for strengthening the position and importance of this group in international economy?

BRICS countries are an important driving force of economic growth. Through their political and financial support, they made a substantial contribution to the anti-crisis measures adopted in 2008-2010. The countries also played an important role in drafting key decisions for the reform of the World Bank and the International Monetary Fund. There is great potential in these five countries not just combining to address global issues, but perhaps even more significantly, learning from one another. For example, India has much to learn from Brazil and China in the matter of development banking. There are also immense possibilities for technology sharing and even co-ordinating technology development, in a world where intellectual property rights still largely controlled by Northern multinational companies. Formation of New Development Bank by BRICS countries is one of the most vital project initiatives taken by BRICS members strengthening the position and importance of this group in international economy.