Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights. The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. Needless to say, the audience very well received the mini workshop. The session was a part of the MICA Lecture Series (MLS), which has seen the participation of many industry leaders in the past.

Mr R Rajesh is an alumnus of XLRI, Jamshedpur and has worked in leading FMCG organizations in senior capacities for over a decade. His interests include photography, traveling and squash.