Assistant Vice President of Evalueserve, addressed MBA Students at IIT Kanpur about KPO. Knowledge Process Outsourcing remains a fairly new concept to most of us. The general perception is that it is the higher-end version of the by-now-famous BPO or Business Process Outsourcing. Mr.Manoj Madhusudanan, Assistant Vice-President, Business Research, Evalueserve International cleared these and many more misconceptions,while delivering a lecture to the MBA Students at IIT Kanpur. Mr.Madhusudanan said that opportunities in KPO are not related to cost arbitrage but rather delivering highly specific and expert solutions to clients worldwide. He further said that the opportunities are specific for India and not just any country capable of providing cheap labor.He substantiated his point by observing that KPO requires highly skilled professionals, which India is in a unique position to provide with more than 200,000 engineers graduating each year. KPO industry is expected to grow to a size of USD 17 billion by 2010 and according to Mr.Madhusudanan, India is expected to corner 70% of this busines, which translates to roughly USD 12 billion.This essentially means business of the scale of 10 Infosys like corporations! It is further expected to provide employment to 360,000 people by the same time.This, he observed, was nothing short of a revolution. Mr.Madhusudanan explained in detail the business model being followed by Evalueserve, the typical project variants, the data security measures being followed and other challenges being faced by companies in this sector. The lecture was certainly a unique opportunity to learn the intricacies of the Industry, in which many of the future managers would work in .