IIM-K: Sanjay Purohit lectures on aDynamic Strategya
Strategies should increase profitability, growth prospects, as well as be sustainable and predictable. These are the principles guiding the corporate strategy of Infosys said Mr. Sanjay. Stressing on the importance of flexibility in tuning the strategies he remarked that aIt is like the capability to change the engine mid-flight over the Atlantica. He also elaborated on the abrand positioninga and abrand image buildinga strategies of Infosys.
Answering to questions from the students Mr. Sanjay elaborated on how the strategic decisions manifested itself in all the important decisions like organizational structure, budgeting practices, corporate intelligence, product portfolio & mix, talent retention & development and also the branding efforts.