IIM-L: Prof Bharat Bhasker launches third edition of his book on e-commerce

Electronic Commerce is a blend of technology and application oriented approach. It has multi-tiered architectural framework in explaining e-commerce. The book is strong on internet security issues and electronic payment concepts and provides examples from India proving Indian orientation. The role of electronic commerce in the world of business cannot be overemphasized. With the convergence of communication technology and devices, the number of people having access to Internet has been growing at an astonishing pace. The transition from traditional commerce to electronic commerce improves the efficiency of both internal and external processes and hence the advantages offered are applicable to almost every organization.

IIM Lucknow under complete guidance of Prof. Bharat Bhasker initiated a course aInternet Applications in Business Managementa for postgraduate students in 1997. This course follows an integrated approach to make students aware of the technological and managerial aspects of electronic commerce and challenges involved in deploying Internet applications in business organisations. Prof. Bhaskeras search for a suitable textbook for this course motivated him to write this textbook.

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