The academic programme include conceptual learning and practical hands-on experience. The Institute also plans to offer courses in Newspaper Management, Electronic Media Management and Digital Communication Management from the academic session starting 2010. When enrolled for Newspaper Management, students will learn to produce and manage a newspaper. For Radio and Television Management, they will learn to manage the studios and program production at the campus radio and television stations. The same applies for course in Marketing Communication management where they will learn the media and managerial skills at an advertising agency on the school.

Elaborating on the need for such an institute, Mr.Hari Mohan Gupta, President, Jagran Social Welfare Society and JICM, said, aThere is a severe shortage of qualified and trained professional management in several areas of communication and we intend to bridge the gap. This mandate sets us apart from most other institutes and departments of communication in the country. We will produce managers and decision makers to expand the media and communications industry in our country. JICM will facilitate learning and attain pre-eminence in creating and applying knowledge across various fields of communication. The Institute is positioned as a place dedicated to coaching high quality business leaders of tomorrow, who will occupy commanding positions in areas of communication policy, strategy & actiona.