Each year, MICANVAS is centered on a theme that is indicative of present and future trends the country is witness to. With knowledge becoming a great leveler, it is giving birth to a new breed of modern consumers. Leading this evolution in India is the middle class. The middle class with its knowledge and the drive to go the distance is increasing at a tremendous pace. As a result the wealth at the bottom of the pyramid is belittling itself to the might of the rising middle class. To cater to this new breed, the marketing community is being forced to rework its understanding of the traditional pyramid if it has to remain prepared for the awakening of this sleeping giant. It is this opportunity that MICANVAS has chosen to address this year.

Making use of the digital expertise, understanding the consumer psyche, foraying into rural markets, bolstering retail practices, enabling newer forms of media and utilising many such other forums will go a long way in dictating the course of the progress of any industry. In keeping with these changing trends, MICANVAS 2008 – ‘The Transforming Triangle, Marketingenutiy in a “Brand” new world’ will be a platform where thousands of individuals showcase the evolution of marketing strategies in response to an informed consumer.

The event highlight is the Colloquium, an international day back for a second run after its inaugural success during last year’s MICANVAS and the panel discussion which in the past has seen the likes of Mr. Santosh Desai (MD, Future Brands), Mr. T. S. Seshu (Head- Rural Marketing, ITC), Mr. Lloyd Mathias (Director- Marketing, Motorola), Mr. Raju Narisetti (Managing Editor, MINT), Mr. Tarun Katial (COO- BIG FM), Ms. Sonya Banerjee( Head- Marketing, Yahoo! India), Mr. L.V. Krishnan (CEO- TAM India), Mr. Madhukar Kamath( MD & CEO, Mudra Communications), Mr. Bhaskar Das (President, TOI Group), come over to the campus and engage the audience in discussions revolving around the theme of the year.

MICA welcomes one and all to log on to the event’s website www.micanvas.mica-india.net , for complete details on the event.

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